According to recently issued reports, global artificial intelligence in the fashion market recorded a compound annual growth rate ranging between 38 to 40 percent, during the period ranging from 2022 to 2024.

This major role that artificial intelligence occupies in the world of fashion is evident in many forms. For example, applications for purchasing clothes that are rich in algorithms that present to you the preferences that you like, in addition to fashion design applications that can now predict new fashion trends, as well as robots and machines that master knitting and manufacturing. The clothes are of high quality, and VR technologies enable you to visualize yourself before you buy them.

The CEO and founder of Tavi Company, Shahad Jafri, indicated during her interview with “Ramadan Today” on “Sky News Arabia” that the idea of ​​using AI began in 2020 when I was looking for an assistant in the field of design.

  • Creating a platform that helps the customer reach a designer through online stores and sell products through them.

  • The need to integrate artificial intelligence for further development in the field of designs.

  • Launching the first artificial intelligence designer, called “Amira,” and it is currently connected to electronic stores.

  • Artificial intelligence can produce more than humans and provide different services at the same time.

  • Artificial intelligence helps in knowing the customer’s needs, learning about the store, and creating a design that is in line with the customers’ desires.

  • Designer Amira's presence will be expanded in many places.

  • It is possible to communicate and specify the design to be completed through writing based on the client’s personal file, which serves as a passport for designs that is used when needed to request any design from “Amira”.

  • "Amira" designs based on the personal file and the data that is included so that the designer can design according to the client's desires.

  • The designer "Amira" can provide advice to clients in the field of fashion and the latest trends, and is not limited only to selling.

  • There is still a long way to go in dealing with what artificial intelligence offers, and everyone must use it to continue and keep pace with the times.

Artificial intelligence and the fashion industry

  • Artificial intelligence is distinguished by its ability to personalize, analyze, and thus produce what is popular and in demand.

  • Artificial intelligence-enabled machines used in clothing manufacturing help in counting manufacturing errors, fixing them and reducing losses resulting from manufacturing defects.

  • Artificial intelligence helps fashion apparel manufacturers embrace sustainability and identify ways to reduce waste and enhance energy efficiency.

  • AR and VR technologies can be leveraged to speed up consumer decision-making and potentially accelerate sales.

  • Artificial intelligence helps speed up the design process and makes it more effective and efficient, saving the designer a lot of time and effort and providing him with data that determines fashion trends.