Meta announced the creation of a store to download applications via Facebook. It allows users to download apps directly from the ads they see, taking advantage of European law that requires Android and the App Store to make apps available to users from other alternative stores.
Meta will start the move with Android app developers, while Apple may strongly oppose the move.
Meta claims that developers will see high rates of downloading its apps via Facebook ads.
To encourage developers to adopt the platform as a sales outlet for their apps, Meta said it doesn't currently plan to charge for internal app purchases as Google and Apple currently do. This raises speculation that this free offer will not last long, especially since Google and Apple collect fees from the sale of applications and internal digital purchases in applications and games that may reach 30% of the value of the application, which constitutes a motive for Meta's entry in this field.
On this subject, technical expert Paul Semaan said during his interview with the morning program on Sky News Arabia:
• Meta introduces new services to its users, competing with Google Play and Apple Store.
• Despite its novelty in the field of downloading applications, Meta is competitive through its large number of users on Facebook and Instagram.
• Meta is protected by EU law providing for non-monopoly.
EU law forces Google Play and Apple Store to allow Meta users to download apps from stores other than their own.
• Developers are now able to download their software on the Metastore.
• Downloading new software is no longer limited to Google and Apple Store.
• Meta made its decision in time in conjunction with EU law.
• Several companies are waiting for the reactions and results of these decisions to follow in Meta's footsteps.
The EU Digital Markets Act will come into force in 2024.
• Google and Apple outperform Meta in data protection.
• Meta has been plagued in recent years by data leak problems.
• Users and developers of these applications are among the most beneficiaries of the multiplicity of stores.
• EU law allows competition and thus limits Google and Apple's monopoly on the digital market.
• Google and Apple Store will find themselves in the future forced to reduce their profit rates.