New Delhi :

Google on Friday took a big step against the apps of 10 companies in India and started removing them from Google Play Store.

Google has taken this step after the service charge payment dispute.

The apps to be removed also include some popular matrimony apps like Bharat Matrimony.

After which there is a possibility of conflict with startup firms. 

According to Reuters news

, the dispute focuses on efforts by some Indian startups to stop Google from imposing 11 to 26 percent fee on app payments.

The officials had ordered to abolish the old system of 15 to 30 percent fee.

However, Google got permission to charge fees or remove the apps after two court decisions in January and February.'s dating apps Bharat Matrimony, Christian Matrimony, Muslim Matrimony and Jodii were removed on Friday. founder Murugavel Janakiraman described the move as "the dark day of the Indian internet".

He said, "Our apps are getting deleted one by one."

A unit of Alphabet Inc has sent Play Store violation notices to Indian companies, which operates the BharatMatrimony app, and Info Edge, which operates the Jeevansathi app. 

Both the companies are reviewing the notice and will then consider the next step.

Their officials have told Reuters about this. 

Singhal compared it with East India Company 

Vinay Singhal, CEO and co-founder of, wrote in an ex-post, "For a company whose motto was - Don't be bad, Google is doing all the bad things right now. The STAGE app is being launched today with a few hours' notice. But was removed from Google Playstore, simply because we refused to accept their monopolistic policy of only allowing their billing system inside the app."

He wrote, "We have all read about how the East India Company took over our country some 400 years ago, this is what it must have felt like when it was happening (and probably 100 times more). 

He wrote, "Google did not even heed the CCI's direct order, which clearly stated that they should not restrict developers from using third-party billing systems. The message is loud and clear - we are very We are big and the laws of this country do not apply to us. 

Also tagging PM Narendra Modi, he wrote, "Our Honorable Prime Minister Narendra Modi puts in so much effort to make Digital India such a huge success, what if Digital East India companies like Google destroy the Indian startup ecosystem like this? So what does this mean?" 

For a company that once had a motto - Don't be evil, Google seems to be doing all things evil at this point.

STAGE app has been delisted from the Google Playstore today on notice of a couple of hours, just because we refused to give in to their monopolistic policy of allowing…

— Vinay Singhal ( (@vinaykrsinghal) March 1, 2024

Response should be strategic: Bikhchandani 

Sanjeev Bikhchandani, founder of Info Edge, wrote in one of his posts, "Indian companies will follow it - for now. But India needs an App Store / Play Store, which is part of the digital public infrastructure - like UPI and ONDC. Response should be strategic @PiyushGoyal."

Indian companies will comply - for now.

But what India needs is an App Store / Play Store that is a part of Digital Public Infrastructure - like UPI and ONDC.

The response needs to be strategic @PiyushGoyal@PiyushGoyalOffc

— Sanjeev Bikhchandani (@sbikh) March 1, 2024

Google gave clarification in this matter 

Google said in a blog post that the 10 Indian companies have opted not to pay for an extended period for the "immense value they receive on Google Play."

He has not told about the firms. 

"For years, no court or regulator has denied Google Play's right to charge," the company said on Friday.

Also said that on February 9, the Supreme Court had also "refused to interfere" in his right to do so.

Google's removal of apps may anger the Indian startup community, which has been protesting many of the US giant's practices for years.