In 2022, thanks to the Cossacks and Aurora charity initiative, more than UAH 7 million was raised for drones for the Armed Forces of Ukraine. Feeling the incredible support of every Ukrainian, Avrora decided to restart the campaign for a new cause.
The purpose of this year's fundraiser is no less important — the funds will be used to restore schools. The driving force of the initiative will be the children themselves, because the main product of the campaign is the adventure mobile game "Cossacks and Aurora. In Search of Treasures".
However, anyone can join the initiative! From September 27 to November 8, 2023, you can buy chips with unique heroes in Aurora stores. Also, as part of the "Cossacks and Aurora" promotion, a manual for the game and tubes where two rare heroes are hiding are sold.
A QR scanner in the app will help you revive characters and unlock weapons in augmented reality — and you can go on a treasure hunt with your team! Players will enjoy sea adventures, exciting battles, bright locations, and most importantly, prizes based on the results of the game rating!
The game was developed with the support of the Art Nation Loyalty agency, which created unique characters and related materials. All profits from the sale of promotional goods will be used to rebuild schools in Ukraine.
We will help restore Ukrainian schools and provide quality education to our children. More information about the promotion can be found on the company's website, social networks, and Avrora stores. Let's collect, play, help!
Aurora is Ukrainian chain of low-price multimarkets, founded in Poltava region in 2011. For 2023, the company has more than 1000 stores, which are represented in every region of Ukraine.
The retailer operates in the format of one dollar store, provides Ukrainians with food and goods of non-food groups. At the same time, the company regularly initiates social projects aimed at supporting Ukrainians and the Armed Forces of Ukraine.
Art Nation Loyalty is a production company that specializes in the development of gamified loyalty programs for retailers and develops blockbuster products. By combining current trends, technologies, and game mechanics, the company creates special moments for customers and additional profit for retail.
The company works at the intersection of art, marketing, and digital content, creating unique products, combining elements of gaming practices to achieve the client's goals.
UNITED24 is a fundraising platform initiated by the President of Ukraine and the main window for collecting donations in support of Ukraine. For almost 16 months of operation, the UNITED24 fundraising platform has raised more than $110,470,000 thanks to donations from more than 000 countries. Among the ambassadors of UNITED24 are singer and actress Barbra Streisand, American actors Mark Hamill, Liev Schreiber and Mischa Collins, actresses Katheryn Winnick and Ivanna Sakhno, Imagine Dragons, art director Balenciaga Demna, director Michel Hazanavicius, astronaut Scott Kelly, historian Timothy Snyder, British entrepreneur Richard Branson, country singer Brad Paisley, British traveler Bear Grylls, philosopher and economist Francis Fukuyama, chef José Andrés, Nobel laureates Paul Nurse, Edward Moser and May-Britt Moser, outstanding Ukrainian athletes Andriy Shevchenko, Elina Svitolina, Oleksandr Usyk and Oleksandr Zinchenko.