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At the Tokyo Institute of Art, there are already smiles courses. Over 10 students hold a mirror in front of their face and are completely absorbed in the task of smiling.

Why the Japanese need courses for something completely natural for all people - the reason is the pandemic and the long wearing of masks.

Even before COVID-19, wearing a mask in Japan was normal, especially during flu season, so the Japanese get used to not expressing emotions.

The course teaches Japanese the technique - Hollywood smile - rolled eyes, rounded cheeks and to show at least 8 teeth.

The assessment of the quality of the smile is placed with facial recognition with points from 0 to 100.

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The reason students want to learn is their desire to find jobs more easily, as companies prefer employees who seem more accessible.