Since the irruption a few years ago, pandemic, of several online stores on the national scene, several are the providers that have been born under the umbrella of the takeoff of internet access in the Greater Antilles, as well as the comfort that this type of commerce represents.

In this way, not without challenges, the new economic actors have been inserted in a natural way, and with ample potential to contribute to the necessary revitalization of the national economy.

An example of this is Cubamodela, a 100% Cuban private company that is experiencing a rapid positioning in the market.

With a diverse social purpose, the area of the online store is the one that registers the greatest growth, thanks to the sale of basic necessities, including food and toiletries.

"Spaghetti, tomato paste or detergent are the most popular and demanded items. They are distinguished by having prices lower than those offered by most private points of sale," Alejandro Peñalver, general director of Cubamodela, told Cubadebate.

"We systematically offer new products, which is why we suggest users visit us frequently and register to keep them informed of all our offers, discounts and advantages," he explained.

How is it possible to offer more competitive prices? For Alejandro, the bet is risky, but the objective is clear.

"We want to sell and be attractive, and thus contribute to meet the needs of the population. We accept both domestic and foreign payments. Those who have relatives outside Cuba can execute the purchases by paying from there, and the savings will be even greater," he said.

Another secret to having competitive prices is to achieve linkages with domestic producers, which considerably reduces costs. "It has always been our purpose to serve as a platform, as an online showcase for national entrepreneurs. They entrust us with their products and we ensure high visibility of their goods online," adds the young Cuban.

If you put "food store" in the Google search engine, you will have among the first results the Cubamodelo online store. Working with SEO tools (responsible for visibility in search engines and oriented to digital marketing) is one of the key pillars of this business, but not the only one.

The popularity of this online store is not based on Internet algorithms, but on the offers for its customers, the correlation with prices and the willingness of a group of entrepreneurs eager to get ahead with the country. The cleaning and food products are the ones with the highest turnover, as they have very high demand, to which the Fur area is added.

The strenuous queues, the heat and the buses, are displaced by the convenience of ordering the order online, sitting in the living room of the house or wherever one wants, recognize in social networks followers of that store.

Access to it is easy and dynamic. You log in, enter the departments, choose the products, assemble them in the cart and then make the purchase. In the next 72 hours you will have your product in hand.

Other departments that stand out are the Beverages, which includes the sale of exquisite and popular drinks; and Peletería, with varied offers of shoes and backpacks, among others. There are also departments dedicated to products for Children, Pets, Sports Implements, Furniture, Household Supplies, Jewelry, Costume Jewelry, Tools, among others.

On the other hand, it offers home delivery service; although if you prefer you can pick up the product in your store, located at G and 15, in Vedado.

For suppliers it is a "win-win", Cubamodela guarantees the entire marketing strategy of the products that are promoted on its platform, even generates the content.

Companies that wish to have their own virtual sales space can achieve this with this MSME, which facilitates it through different business modalities. "That is a service that we already offer to several companies," said Alejandro.

Despite being a very young platform, on the national stage they have achieved prestige for their constant work both in social networks and in the improvements made to the website. "The optimization of site loading speed, the generation of fresh, original and quality content and the work with influencers who promote the brand."

The key word for this business is "growth", with the ultimate goal of serving, of participating in efforts to meet needs. Cubamodela is committed to the constant search for better and varied offers, so that its customers feel comfortable when browsing this online store, and, above all, when they receive their service.

See also:

Three Cuban bets to promote e-commerce in the country