The "Taiwan Festival" created a new "Chun Na" miracle, music fans pulled each other to come, and in the past 3 days, nearly one million people flowed at the venue.

(Photographed by reporter Cai Zongxian)

[Reporter Cai Zongxian/Pingtung Report] Ping County vigorously promoted the music event "Taiwan Festival", which took over from "Scream of Spring", and successfully ignited the souls of music fans in the third year. At the end of last night, nearly one million people flowed in the venue. The popularity is not inferior to that of Kaohsiung, where Mayday, Zhang Huimei and Dagang sang. Even the Ping county government was quite surprised that this year was super crowded, thinking that "the atmosphere of listening to music in Kenting in spring Absolutely irreplaceable!"

The popularity is not inferior to Kaohsiung's three major concerts

Different from the traditional promotion and marketing methods of concerts and music venues, Ping County Government sees that in recent years, most of the festivals in Taiwan are young people aged 18 to 29, and many of them are high school and college students. This year, they created two line groups The group is convenient for them to get together and share the cost of accommodation and car rental. The maximum number of people in a line group is 5,000 people. Unexpectedly, both groups are full. At least 10,000 people discuss online, and many people meet for three days. Soak in Taiwanese festivals.

This kind of "literary youth" atmosphere, the industry is also very impressed. They think that almost all the tourists who come to the music season this year are polite and obedient. They are different from the "triangle and six shoulders" who visited Kenting during the spring break in the early years. Parent-child family guests There are mostly music lovers with a youthful atmosphere, except for some music fans who get drunk and smuggle into people's houses. Relatively, there is much less disorder and chaos.

Waves of online community offensives succeed

Yin Fenglan, director of the Communication and International Affairs Department of Ping County Government, said that the event has been strengthening Chunna’s memories of Kenting on the Internet, making friends who listened to the group feel that they must come, and it is a pity not to come. From the list of performing groups The announcements are all designed, and the peripheral products, peripheral activities, and even the sponsors are all there, stimulating the listening group friends one after another and strengthening their determination to come.

Yin Fenglan believes that "at least there is music" in the promotion also touched many people. Many music fans felt that they ran five stages in Kenting and listened to Baituan's music, with the sea breeze blowing, and they felt refreshed to return to "Spring" , not only satisfies the old music fans, but also cultivates a large number of young music fans, so that the torch of Kenting Spring Music will continue to burn.