Fresh milk from 2% for BGN 2.50. BGN 1.05 for a bucket of low-fat yogurt. BGN 12.90 for a kilo of cheese, 15.90 for a kilo of cheese. These are the prices of the state company LB Bulgarikum, revealed Vladimir Rusev, executive director of LB Bulgarikum, on Nova TV.
Our turnover has doubled, we are looking for ways to reach a wider range of users, Rusev said.
When asked whether the quality of the products is "normal", he stated: All the requirements of the European legislation and the Bulgarian requirements have been met.
Our idea is to gradually enter the shops of the Central Cooperative Union /CKS/ after signing an agreement with them.
First we enter Sofia, one of their stores is already stocked with our products.
We inherited the contracts with the retail chains, negotiations are still to come.
We will offer our terms, but the traders will also have to make concessions, the director of the state-owned company pointed out.
In the big chains, cheese with the LB brand is over 20 leva, and fresh milk - over 3 leva, said Vladimir Rusev.
We have the assurance of the CCS management that the low price levels will be maintained.
Rusev is confident that the lower prices of the state company will also affect the general prices on the market.
The products of "LB Bulgarikum" enter the commercial network of the CCS throughout the country
high prices
dairy products
el bi bulgaricum