Nostalgia coffee shop and cinema Choosing the old town to become a third home...
Many cameras attached inside or outside
many
"Starbucks" brand stores... If we take a peek for fun, we will find
the "direction of the customer"
when in the store.
This is called
Journey customer.
It is very simple to understand what people are looking for in a coffee shop, where they walk, where they sit, or what they do.
Seeing customer behavior when coming to the store
Causing brands to adjust their
"attitude"
to the fans of that branch, which means
Buyers in different locations may
"walk, buy, choose" differently (like people watching movies.
"Pee Mak Prakanong",
look at Rangsit, may laugh in a different scene than Bangna.
and not the same with Pinklao... even laughing)
But if we try to
" pan"
around the shop, we will find
"old things"
or
"nostalgic"
secretly reluctantly.
or blatantly showing examples in many fields
An old story in the style of
"happy days"
that lately, this brand has brought
Admirably
"sales operator"
loud applause
(until fingers become inflamed)
the loudest this year
Since the new year, it is renovating an old cinema in Korea, almost 70 years old, like
Hyungdong
, and turning it into a coffee shop cinema.
until becoming a check-in source
A must-visit place for tourists
both Korea and abroad
(Imagine the Scala cinema turned into a coffee shop.)
But if following the world's number one coffee shop brand
The store's name comes from a character in
Herman Merville's 1851 novel
Moby Dick.
People who like to sip coffee, not drink)
We found that the movie theater was renovated.
or rent that space
It's not the first time - before, there were old churches, old houses, old museums, and old cinemas that were very popular in 2017, using a
100-year-old Japanese old house sitting on the floor according to the Japanese tradition.
The question that pops up in my mind is why do I have to live in an old house or old town? and then another pop-up follows It generates more customers - is it true?
One of Starbucks' main concepts is to make this coffee shop a
third place
or the third home for customers.
(Different from the second mistress's house)
"Real home"
is the first house,
"workplace"
is the second house...
Brand wants to be the third shelter.
Not coming to buy coffee and then go back to work, come to meetings, can still come to sleep in the afternoon
Still using Starbucks
Thonglor branch sleeps often and wakes up in the evening to go to work, haha)
that this brand
Choose to focus on the old town
market
or be one with
the "old area, old community"
in those countries to harvest.
promote value
History, nostalgia, happy days of the people.
and social trends
marketing trends
borne
"Old story"
for many years
But what is much superior to the brand is that while many brands do retro marketing,
retro marketing
in a superficial way, such as
"snatching"
such as life insurance, using a jukebox to set up events, mobile phones design an old look.
Or a car company designing fonts, letters and colors in the 80s style for short-term sales in order to want to "stand side by side" shoulder to shoulder with old values in the long run through important "places" around the
world
.
Emotional marketing
"nostalgia",
or as we know it in the words
Nostalgia
, when playing with the old neighborhood where people grew up, not only do not feel
"destroyed", but with the view that
"preserved"
Kyoto branch
Or a 70-year-old cinema in Korea is a clear example.
Let's think assuming
Brands buy, demolish, rebuild, they may have "anti-resistance" in people's hearts in the neighborhood.
More importantly,
old town marketing
The focus is not specified.
"What age are people?" The old house is
All generations.
Because everyone used to have an "old house" that will leave painfully Or a sweet parting....that's another story.
Read related articles.
The calm mind in the multiverse earned EEAAO an Oscar movie.
Wo Long Fallen Dynasty, a retelling of the Three Kingdoms game.
SM Entertainment Conflict That Leads to War
Yu Ah In, another reflection of the drug problem in South Korea
Will the cinema business in 2023 recover or collapse?