Nostalgia coffee shop and cinema

Choosing the old town to become a third home...

Many cameras attached inside or outside

many

"Starbucks" brand stores... If we take a peek for fun, we will find

the "direction of the customer"

when in the store.

This is called

Journey customer.

It is very simple to understand what people are looking for in a coffee shop, where they walk, where they sit, or what they do.

Seeing customer behavior when coming to the store

Causing brands to adjust their

"attitude"

to the fans of that branch, which means

Buyers in different locations may

"walk, buy, choose" differently (like people watching movies.

"Pee Mak Prakanong",

look at Rangsit, may laugh in a different scene than Bangna.

and not the same with Pinklao... even laughing)

But if we try to

" pan"

around the shop, we will find

"old things"

or

"nostalgic"

secretly reluctantly.

or blatantly showing examples in many fields

An old story in the style of

"happy days"

that lately, this brand has brought

Admirably

"sales operator"

loud applause

(until fingers become inflamed)

the loudest this year

Since the new year, it is renovating an old cinema in Korea, almost 70 years old, like

Hyungdong

, and turning it into a coffee shop cinema.

until becoming a check-in source

A must-visit place for tourists

both Korea and abroad

(Imagine the Scala cinema turned into a coffee shop.)

But if following the world's number one coffee shop brand

The store's name comes from a character in

Herman Merville's 1851 novel

Moby Dick.

People who like to sip coffee, not drink)

We found that the movie theater was renovated.

or rent that space

It's not the first time - before, there were old churches, old houses, old museums, and old cinemas that were very popular in 2017, using a

100-year-old Japanese old house sitting on the floor according to the Japanese tradition.

The question that pops up in my mind is why do I have to live in an old house or old town?

and then another pop-up follows

It generates more customers - is it true?

One of Starbucks' main concepts is to make this coffee shop a

third place

or the third home for customers.

(Different from the second mistress's house)

"Real home"

is the first house,

"workplace"

is the second house...

Brand wants to be the third shelter.

Not coming to buy coffee and then go back to work, come to meetings, can still come to sleep in the afternoon

Still using Starbucks

Thonglor branch sleeps often and wakes up in the evening to go to work, haha)

that this brand

Choose to focus on the old town

market

or be one with

the "old area, old community"

in those countries to harvest.

promote value

History, nostalgia, happy days of the people.

and social trends

marketing trends

borne

"Old story"

for many years

But what is much superior to the brand is that while many brands do retro marketing,

retro marketing

in a superficial way, such as

"snatching"

such as life insurance, using a jukebox to set up events, mobile phones design an old look.

Or a car company designing fonts, letters and colors in the 80s style for short-term sales in order to want to "stand side by side" shoulder to shoulder with old values ​​in the long run through important "places" around the

world

.

Emotional marketing

"nostalgia",

or as we know it in the words

Nostalgia

, when playing with the old neighborhood where people grew up, not only do not feel

"destroyed", but with the view that

"preserved"

Kyoto branch

Or a 70-year-old cinema in Korea is a clear example.

Let's think assuming

Brands buy, demolish, rebuild, they may have "anti-resistance" in people's hearts in the neighborhood.

More importantly,

old town marketing

The focus is not specified.

"What age are people?" The old house is

All generations.

Because everyone used to have an "old house" that will leave painfully

Or a sweet parting....that's another story.

Read related articles. 

The calm mind in the multiverse earned EEAAO an Oscar movie.

Wo Long Fallen Dynasty, a retelling of the Three Kingdoms game.

SM Entertainment

Conflict That Leads to War

Yu Ah In, another reflection of the drug problem in South Korea

Will the cinema business in 2023 recover or collapse?