Department of Intellectual Property

Ministry of Commerce

Never stop creating product awareness.

"Geographical Indication" or GI of Thailand to be more known around the world.

Most recently, the project “Experience the exquisite GI with Michelin Chefs” has been launched to raise awareness of GI products to the food industry at the “Michelin” level, which will help add value to the products.

Bringing sustainable income to the community

Mr. Wuttikrai Leeveeraphan,

Director-General of the Department of Intellectual Property, stated that he wanted Thai GI to be known around the world.

and make the source

Production has become a tourist destination.

considered to be the best presenter of GI products to the world

Must be someone who is recognized around the world, which is a "Michelin chef"

Krom therefore cooperates with the Michelin Guide.

Thailand and tourism

of Thailand (TAT) organized this project

By using GI ingredients to create a special menu by the skill of "Michelin chefs"

“For the selection of GI raw materials, a team of chefs and officials from the Department went to the provinces where the production was made.

to choose whether

We went to look at all of them, including the production of rice, meat, vegetables, herbs, and fruits. Finally, we were able to select 23 items to make fine dining dishes by Chef Charlie Gader, winner of the Bib Gu Award. Rmond from the Michelin Guide Thailand from the restaurant "Wan Yuk"

by raw materials 23 items, consisting of Mayong Chid Nakhon Nayok, Nakhon Nayok, Tamarind Pet Non Thai

and Khao Yai wine, Nakhon Ratchasima, Chai Pho Photharam, Ratchaburi, Sangyod rice, Muang Phatthalung.

and catfish, Thale Noi, Phatthalung, Phatthalung, Chaiya salted eggs, and Koh Phangan coconut.

Surat Thani, Bang Bo Gourami fish Samut Prakan, Chompoo Phet and palm sugar in Phetchaburi, Ubon Ratchathani jasmine rice, Bang Chang chili Samut Songkhram

Including Ko Khun Phon Yang Kham Sakon Nakhon beef, Bo Kluea Nan Nan Mountain Salt, Sam Nam Lake snapper, Songkhla, Chiang Rai Chiang Rai sticky rice, Kam Lanna rice (covering 8 provinces: Chiang Mai, Chiang Rai, Lamphun, Lampang, Phrae, Nan, Phayao, Mae Hong Son), coconuts. Perfume Ratchaburi Ratchaburi, Mangosteen Khao Khiri Wong

Nakhon Si Thammarat, Chanthaburi Chanthaburi pepper, Sisaket shallots

and Garlic Sisaket Sisaket

When selecting raw materials

Chefs must try to make different dishes.

And when everything fits

Special food is ready to show the world's eyes, so invite

Deputy Prime Minister and Minister of Commerce, along with foodies.

and food guru

Join us to taste fine dining Thai food at "Wan Yuk" restaurant on March 9, 2023.

These include

the creator of Thai dishes in APEC 2022, Chef Net Netampai Sarakoset, Program Director.

“Iron Chef Thailand”, Madam Tuang Ubonrat Choteerapruek, food expert, Mr. Changnoi Kunchorn Na Ayudhya, website owner “The Could”, Mr. Peerapat Tulyadechanon

famous food reviewer, owner of the page "Kin Kub Pete" and Mr Chonlathip Rayamas, winner of the Top Food Influencer award from the Influencer Asia 2015 stage.

in the hope that these people

Delivering experiences to an online audience of more than 10 million people in order to spread the identity, culture, Thai food and create awareness of GI products to be widely known.

as well as inspiring food professionals to use GI products as raw materials.

For the menu created from all 23 GI ingredients, there are both savory, sweet and beverages.

Let's start with mangochid juice.

Followed by an appetizer menu, which is Ma Hor Mayong Chid.

Grilled pork with tamarind, Vietnamese desserts and appetizers are Nam Prik Lueng Rua, Daily Relish.

It's Tom Kha Gai, Stir-Fried Chili Paste, Fried Prawns, Pork Cracklings, followed by Spicy Papaya Soup, Salted Beef, Tom Coconut Milk, Grilled Fish, Sour Curry, Fish Powder, and Jee Rice.

Continue with scallop curry.

Stir Fried Prawn with Chili and Salt

Spicy Catfish Salad with Young Coconut

That created quite a surprise

because they are combined into one word

but can feel the taste

and the texture of each raw material clearly, culminating with the main menu, Wan Yuk Curry Rice

with Khao Khiri Wong Mangosteen Salad

Green Curry with Minced Shrimp

Soybean paste with minced pork

Wan-Yuk fried eggs and desserts, namely wet poon

Mr. Wuttikrai said, “All food.

The chef uses GI ingredients to perfectly create.

It has outstanding taste. From now on, Thai GI will be more widely known.

will be on the dining table in leading restaurants in Thailand

and internationally

which will help raise the income level

and the quality of life of the community in a sustainable way.”

"Madame Tuang" said that Chef Charlie is like an "artist" who brings various musical instruments to play together in an orchestra style.

Increase the charm of GI raw materials and Thai food that is "Soft Power" to be well known around the world for sure.

As for "Mr. Jurin", using GI to cook not only adds value to GI, but also lets people know that GI can cook delicious food.

and will help generate more income for the community

The registration of GI can increase the value of the product from 1 times to 2-3 times and more.

Thai GI products are sure to make a splash in the world!!

Siriwan Phongpairoj