Converse invites
All Star
members
like
Can,
Dogwhine
and
DJ Maft Sai
to meet, presenting the local culture of Northeastern Thailand.
adapted to contemporary electronic music under the name
Zerng Club
Converse is a famous fashion lifestyle brand.
Send a new campaign called Connect with the unexpected. Create Now. Create Next. Persuading Can Dogwhine and DJ Maft Sai, members of All Star, together to develop music with elements of folk instruments like the harp and cane.
Merged into one with dance-oriented electronic music.
It became a song with Isaan folk and modern rhythms in the song called Seng Klub.
Can-Phansaen Kluedee, the frontman of the alternative rock band "Dogwhine", said that his family is from the Northeast.
Grandfather is involved in performing rituals.
with the introduction of musical instruments such as cane or harp to play
Therefore, he has been involved with folk music since childhood.
can-pansaen fluent
At the same time, on the northeastern side, there is a belief that
these musical instruments
Able to ward off evil spirits
Resulting in the idea to go back and get to know these music again
long time no hear
by working with Natthaphon Siangsukon or DJ Maft Sai
What makes Seng Club music different is the style of playing the harp. DJ Maft Sai introduced Can-Phansaen to get to know Kham Mao Ped Thanon, Mor Phin of The Bangkok Paradise Molam International Band who is outstanding. in playing the harp
DJ Maft Sai
Pansaeng went on to say that he then brought the sound to try to adjust.
put various effects
and make the structure of the song not fixed
eventually became a Zerng Club
In the Connect with the unexpected. Create Now. Create Next. campaign was developed under the concept of music being born anywhere.
despite having different styles and languages
But the melody-rhythm can connect without limits.
In addition, the introduction of elements that are very different.
like local music to combine
It is a great opportunity for people in the music industry and listeners to experience new experiences.