The direction of tourism in Thailand is becoming more and more bright.

after seeing the atmosphere of the crowded Suvarnabhumi Airport

Crowded with foreign tourists heading to Thailand.

after the epidemic situation subsided

From limiting travel for more than 2 years, tourists who restrain their travels miss Thailand.

which in the present era just tourism activities are not enough

Many people have reviewed travel in Thailand through various social media.

This is a catalyst for people from all over the world to come and Bangkok has become one of the world's top tourist destinations after COVID-19.

King Power, a duty-free retail business in Thailand

Executives of duty-free shops at airports and in the city have invested again.

After being hit hard by travel restrictions in the past.

At the same time, as it enters its 30th year, the King Power Group therefore takes the opportunity to make major adjustments to its business strategy to support future business expansion.

Mr. Aiyawat Srivaddhanaprabha,

Chief Executive Officer of King Power Group, said that in order to fully support the opening of the country.

Will invest in opening 2 new duty free locations, the first at Suvarnabhumi Airport

At the second concourse 1 (Satellite Building), which can accommodate approximately 151,000 passengers per day, and the other is King Power Downtown Duty Free in a new business area in the heart of Bangkok.

The total commercial area is about 10,000 square meters, aiming to accommodate approximately 50,000 tourists per day with an investment value of over 3,000 million baht, details of which will be revealed later.

“In the past 3 years since the crisis of the COVID-19 epidemic.

The cooperation of employees at all levels is an important motivation to drive the business forward.

This has resulted in the concept “WE are powerful than I” which has been further developed into an organization's Brand Idea that arises from the participation of all employees in creating the power of possibility,” Mr. Aiyawat said.

until created under the concept of The Power of Possibilities

Life never stops searching for possibilities.

Standing up to drive Thai businesses into a new international dimension through the strategy 4Es-Enable, Encou rage, Explore and Empower, combined with Digital Transformation.

with modern product innovation technology

and new service solutions

both in the airport and in the city center

This year, King Power has restructured its organization into a multi-business ness from 4 cores to 8 cores, consisting of 1. Duty Free Business Group (Travel Retail) 2. .Retail business group 3.Food business group (Dining) 4.Hotel business group

(Hospitality) 5. Consumer Products Business Group (Consumer Products) 6. Experience Creation Business Group (Travel Experiences) 7. Sports Business Group (Sports) and 8. Social Activities Group (CSR) in order to be able to provide new experiences in Variety of formats quickly and fully

covering all lifestyles, travel and shopping

both online and offline

Fulfill all the needs of various lifestyles for consumers.

and tourists around the world

for the past year

Suvarnabhumi Airport has undergone the biggest renovation in 12 years, with the heart being the World Junction that combines more than 20 world-class brands in one place.

To create the phenomenon of "Duty Free World Class Shopping Destination" for Suvarnabhumi Airport to be a regional aviation hub.

Ready to launch King Power Mahanakhon in full under the concept of "The Mahanakhon of Lives, the only metropolis for everyone" reflecting the colors and charm of Bangkok.

The capital city that travelers around the world

and Thai people must come to check in

The Standard Hotel Bangkok Mahanakhon has come to help promote King Power Mahanakhon to become a world-class Iconic World Class Landmark Destination.

to keep the organization up-to-date

More focus on meeting the needs of current and future customer groups

Major business restructuring of the King Group

power this time

It seems to support the booming tourism business.

But spread out the business to help reduce the risk in an era where anything can happen.

Wanich Young


wanich@thairath.co.th