On the first day of the opening of the Berlin ITB Travel Expo, the tea culture-themed exhibition hall of the Taiwan Pavilion attracted the attention of tourism operators, who painted oil-paper umbrellas around the booth.

(Provided by Taiwan Tourism Association)

[Reporter Chen Xinyu/Taipei Report] Britain, Germany, and France are the top three source countries for European tourists to Taiwan. Among them, German tourists to Taiwan exceeded 70,000 in 2019. According to the Taiwan Tourism Association, they recently went to the world's largest travel exhibition, Germany ITB Berlin The travel fair is marketed in Taiwan. On March 10, it will go to Paris, France to hold a Taiwan tourism promotion meeting to attract more European tourists to Taiwan.

The Taiwan Tourism Association stated that the German ITB Berlin Travel Exhibition will be held again after three years, and the exhibition will last for three consecutive days until the 9th. Organizations and the Taiwan Tourism Association strive for more European tourists to travel to Taiwan.

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According to the Taiwan Tourism Association, before the outbreak of the ITB Berlin Travel Fair, more than 180 countries and 10,000 units participated in the exhibition every year, attracting 120,000 professional buyers from all over the world and thousands of media reports.

The United Kingdom, Germany, and France are the strongest economies in Europe, and they are also the top three source countries for European tourists to Taiwan. Among them, the number of visitors from Germany to Taiwan exceeded 70,000 for the first time in 2019.

The Taiwan Tourism Association pointed out that in recent years, due to Taiwan’s success in fighting the epidemic among European countries, Taiwan’s popularity has increased. Airlines are also optimistic about the European market after the epidemic. The addition of a number of direct flights will definitely help attract more European tourists.

This year is the first physical exhibition after the epidemic. Many Taiwanese tourism companies, China Airlines, EVA Air, etc. jointly introduced the latest travel information and special themed tourism products in Taiwan.

The Taiwan Tourism Association stated that it invited Taiwan's cutting-edge artist Li Wenzheng to serve as the design consultant for the ITB Taiwan Pavilion to create a hospitable and warm Taiwanese tea tavern. It used Taiwan's ancient maps, wooden furniture, and tea cabinets to create a retro atmosphere; it also used high-hanging LED screens It presents the diverse face of Taiwan and displays a digital image that is compatible with traditional culture and technology.

According to the Taiwan Tourism Association, the Taiwan Pavilion arranges tea masters from the Taiwan Fine Tea Institute in Europe to introduce Taiwanese tea culture and lead European businessmen to taste tea every day. At the same time, they also provide cultural experiences such as Hakka oil-paper umbrella painting; Taipei, which has been selected as the top 50 bars in Asia for consecutive years BarMood bar design Taiwanese-style bartending, based on Kavalan whiskey, Taiwan four seasons spring tea and red heart guava into the wine.

The Taiwan Tourism Association stated that the Taiwan delegation will go to Paris on March 10 to hold a Taiwan tourism promotion conference, inviting French tourism industry, media and Taiwan industry to communicate.

The event focuses on Taiwan's art, culture and food. In addition to preparing Taiwanese classic snacks, pineapple cakes and bartending, it will cooperate with the sister shop "Danmu Qingqiu" of the Wisteria Teahouse, a designated historic teahouse in Taipei, to introduce Taiwanese tea art; Invited by the Ministry of Culture to create and perform in Europe, the Taiwanese dance troupe "Little Things Production" performed live, choreographed by artistic director Naixuan Yang, and performed jointly by Taiwanese and French dancers.