Mathias Doepfner, chief executive of German newspaper group Axel Springer.

(European News Agency file photo)

(Central News Agency) German media giant Springer warned today that journalists risk being made obsolete by artificial intelligence.

Agence France-Presse reported that German newspaper group Axel Springer (Axel Springer) CEO Mathias Doepfner mentioned in an internal letter to employees: "Artificial intelligence (AI) has the potential to make independent journalism more important than ever before. Anytime is fine, or just replace it.”

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Dupona predicts that AI computers will soon be better at "information synthesis" than human journalists.

He believes that if the media is to survive, it must focus on producing scoops, original commentary and feature stories.

Investigative reporting, personality-driven features and entertainment coverage have become "increasingly important" to the media industry, Dupona said.

Dupona also mentioned that it is still a reporter's job to discover the "true motive" behind the incident.

AI tools such as Microsoft-backed ChatGPT promise to bring about a "revolution" in information, he said.

ChatGPT uses the AI ​​technology of large language model (LLM), which can generate beautiful texts such as prose or poetry in just a few seconds, thus setting off a global trend.

Dupona said the Springer Group's goal was "total digitalisation", adding that the transition would take "years".

About 85 percent of the group's revenue and 95 percent of its profits come from digital activities, he said.

Duppner said Springer will "develop both new positions and job cuts at the same time."

The group employs around 18,000 people worldwide and its publications include Germany's best-selling newspaper Bild.

In recent years, the Springer Group has expanded its international business by acquiring the news website "Business Insider" and Politico in the United States.