During the past 2-3 years, which was in the situation of the COVID-19 outbreak

has caused many changes

impact in many ways

Many businesses have to adapt to survive, including the "life insurance business" that faces challenges.

Including adapting to the digital world and the behavior of the new generation.

"Sara Lamsam" Chief Executive Officer of Muang Thai Life Assurance Public Company Limited or MTL held an annual press conference in Chiang Mai at the end of the month.

Jan. past that the year 2022 is considered a year full of various challenges.

From the gradual recovery of the Thai economy after many years of the severe outbreak of the Coronavirus Disease 2019 (COVID-19), changes in consumer behavior in the modern world that occur rapidly.

"however

In a situation full of challenges

Muang Thai Life Assurance continues to operate with strength.

To meet the needs and walk alongside important customers sustainably.

It posted a strong performance with a 10% growth in new premiums and a 7% growth in health and critical illness premiums.

Businesses in the CLMV region (Cambodia, Laos, Myanmar and Vietnam) have consistently performed outstandingly.”

While investing in other countries in ASEAN

Muang Thai Life Assurance

still interested in investing

Currently, it is in the process of studying the possibility of investing in these countries.

Whether in the Philippines, Indonesia and Malaysia, between

education in legal regulation

market characteristics

Including the joint venture plan is expected

It will take some time to crystallize investment plans in these 3 markets that are no less interesting.

for strength and financial stability

Muang Thai Life Assurance

It received a rating from S&P Global Ratings of BBB+ with a stable outlook and from Fitch Ratings of A- with a stable outlook.

and affirms the National IFS Rating at AAA (tha) with a Stable Outlook.

which is regarded as a credit rating

at the highest national level

Its capital adequacy remains strong, as reflected in its capital adequacy ratio of over 300% at the end of 2022, which is higher than the capital adequacy requirement of 140%.

“For the year 2023, it is an important year for Muang Thai Life Assurance.

To be by your side to bring smiles to Thai people for 72 years, therefore setting the direction this year.

To be an organization that focuses on delivering happiness and smiles to stakeholders

along with strong and sustainable growth in all dimensions

with the implementation of the strategy "Happiness Reinvented" because happiness is everything ... create happiness in your own style with Muang Thai Life Assurance"

Along with announcing the No. 1 Most Trusted Life & Health Partner as the No. 1 Most Trusted Life & Health Partner with products, services and innovations that meet all consumer needs.

Covering all genders and ages

Every target group, every lifestyle and every role of life that has to be responsible.

to create accessibility of life insurance for everyone

(Democratizing Insurance)

Focus on operating through 4 key pillars: People, Preferred Partners, Customers, and Beyond Our Customers.

The company is committed to developing personnel in every dimension.

This is considered one of the key points that will help connect and deliver happiness to customers.

Through development in various ways, such as promoting a culture of openness and diversity.

all-round skill development

Improving internal processes for speed, accuracy, and the ability to support business expansion.

Having a modern working space to support work

In addition, it pays attention to creating sustainable happiness throughout work and after retirement.

Through activities to develop knowledge and build skills in all aspects, including health, wealth, skills of the future

and other professional skills

to employees on an ongoing basis.

Muang Thai Life Assurance

There are also life insurance consultants.

and strong partners from various businesses (Preferred Partner) in order to truly reach all groups of customers.

(Democratizing Insurance) and continuously create innovations with partners of the company.

to increase customer service potential

through innovative applications and digital tools

process automation

and a support team that is specialized and capable in various fields

“To create sustainable happiness through good health in all dimensions, physically, mentally and financially for customers.

Muang Thai Life Assurance continues to operate based on the customer-centric principle and continuously offers products and services that meet every lifestyle and different conditions of everyone's life.”.

Charoensuk Limpbanchongkit