Chen Shuhui (third from right), Director of Tourism and Communications Bureau of Taipei City, presided over the regular press conference of the Taiwan Lantern Festival.

(Photo by reporter Cai Yahua)

[Reporter Cai Yahua/Taipei Report] The 2023 Taiwan Lantern Festival will officially debut tomorrow. North City councilor Jian Shupei pointed out in a Facebook PO post today that the store told her that the North City Tourism and Communications Bureau’s lack of publicity for "art into the store", and the media stepped on the line last night Chen Shuhui, the head of the viewing publicity bureau, actually "released birds temporarily", criticizing the promotion of the Taiwan Lantern Festival as a mess.

In this regard, Chen Shuhui said that the protagonists of the thread-walking group are the shopkeepers and the artists themselves, "I am not the protagonist."

Jian Shupei pointed out that the Bureau of Viewing and Publicity did not give enough publicity to "art into the store", and many people thought that the artworks were made by the merchants themselves. After the media reported, the Bureau of Viewing and Communications urgently contacted the head of the village to invite the merchants, and informed Chen Shuhui that she had stepped on the street last night Visiting the store of "Art into the Store", Chen even released birds temporarily. Such a negative attitude is the attitude of the Jiangwanan City Government to welcome the 23-year-old Taiwan Lantern Festival.

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Jian Shupei criticized that the mayor of Taipei, Jiang Wanan, could not grasp the situation. The deputy mayor Lin Yihua, who was in charge of supervising the lantern festival, took office until yesterday because he confiscated the Daan District Legislature. Tomorrow is the Lantern Festival. It’s in place, it’s all because of Deputy Mayor Lam Yi-wah’s failure to fulfill his duty of supervision!”

The Bureau of Observation and Communication held a regular press conference for the Lantern Festival in the morning, explaining the lighting arrangement of Sisi South Village and publicizing traffic control measures, and accepting joint interviews from the media.

Regarding Jian Shupei's criticism, Chen Shuhui said that if you don't see the pictures of the 43 works of art, you don't know what to see. Therefore, the Bureau of Observation and Communication held a media tour. After the Lantern Festival Command Center was established, there were many on-site follow-ups. There is a division of labor. Last night, there was also Chen Jun'an, the director of the Industrial Development Bureau, and the spokesperson on the treadmill. They also left more time for the artists and shops to promote.

The Bureau of Observation and Publicity added that in order to promote the Lantern Festival, it was decided to hold 3 media tours during the preparatory period to actively promote the highlights of each exhibition area. Store media stepped on the thread balls to increase media exposure, and will continue to strengthen publicity during the lantern festival.

According to the Bureau of Observation and Communication, each media tour will be based on different themes of the lighting area, and the director of the bureau, lighting designers, and exhibition artists will assist in explaining; yesterday, the thread tour in the light exhibition area was located in the eastern business district, and Chen Junan, director of the Industry and Development Bureau Accompanied by Gao Zhenyuan, Director of the Commercial Department, and Xiao Junjie, Chief Secretary and Spokesperson of the Publicity Bureau, they interacted enthusiastically with the media, local chiefs, and store owners.

On February 1st, 2nd, and 3rd, more than 10 media (20 to 40 print, electronic, broadcast, and Internet media each day) attended the interview, and the media participated enthusiastically.