Keelung Mayor Xie Guoliang recruited Jiang Tingmei, who had been the deputy general manager of a marketing company in China, to be the director of the cultural bureau. He emphasized that he hoped to use marketing, curation and other majors to make cultural attractions produce commercial effects.

(File photo, photo by reporter Lu Hyun-soo)

[Reporter Yu Zhaofu/Report from Keelung] Keelung Mayor Hsieh Kwok-liang's small cabinet took office on February 1st; among them, Jiang Tingmei from the Cultural Bureau was also the last batch to take office.

DPP city councilor Zhang Zhihao questioned that Jiang Tingmei's qualifications are mainly the deputy general manager of a marketing company, and she is working in China, but she can't see the connection with culture. It may be relatively close to the city government's tourism marketing office. I suggest that Xie Guoliang first Find out the business of each bureau, so that you won't hire the wrong person.

Xie Guoliang emphasized today (2nd) that he hopes to use Jiang Tingmei's marketing expertise, curation, and IP (intellectual property rights, cross-media production) expertise to make cultural attractions produce commercial effects, including revenue, employment, and taxation.

Regarding the criticism of Zhang Zhihao’s Facebook post, Xie Guoliang pointed out that Lin Youchang, the former mayor of Keelung, had built many cultural attractions in Keelung during his tenure. Let the cultural attractions in Keelung produce actual commercial effects, including revenue, job creation for the people of Keelung, and most practically, tax revenue for the city of Keelung.

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Xie Guoliang said that Jiang Tingmei actually has a lot of experience in curation, revenue, and IP. He hopes that through Director Jiang's industry experience, he can help Keelung's cultural relics and tourist attractions, bring revenue and tax revenue, and contribute to the city of Keelung. make a contribution.

Zhang Zhihao 2/1 Facebook post:

Zhang Zhihao posted on Facebook that in 2014, when Lin Youchang first became the mayor of Keelung, he recruited Peng Junheng, who has expertise in cultural administration from the National Arts Association, to serve as his first director of the Keelung City Culture Bureau.

When Peng Junheng became the bureau chief, Keelung cultural circles received acclaim. It was also during Peng Junheng's tenure that he finalized the plan for the larger Keelung historical scene and strived for a cultural budget of 800 million yuan to come to Keelung.

Peng Junheng, who was later promoted to the deputy minister of the Ministry of Culture, proved to be an outstanding talent in cultural administration.

Zhang Zhihao said that in 2022, Xie Guoliang will be the first director of the Cultural Bureau. From the information obtained, it is not clear that this person has any relationship with "culture", "cultural administration", or "cultural governance".

Looking at her qualifications, she mainly works as a marketing company in China, and is the deputy general manager of marketing of Peiqi Advertising Company in Shanghai.

Zhang Zhihao said that Xie Guoliang's team loves to use people who have worked in China, and the reason is unknown.

In short, this "Cultural Director"'s specialty is not culture, but marketing.

Jiang Tingmei wrote in her self-introduction that "Integrate department stores, commercial real estate, brands, media, elite expert groups...provide...promotion for major brands and shopping malls".

Zhang Zhihao said, what does Jiang Tingmei's qualifications have to do with culture?

Mayor Xie Guoliang, Vice President Jiang, why don't you let her go to the sales office, but put her in the Cultural Bureau?

Don't you think that Gucci and Armani are "educated"?

Or, Mayor Xie, do you know that there is a tourism marketing office in Keelung?

Do you think the Cultural Affairs Bureau is responsible for marketing Keelung?

Zhang Zhihao said that he suggested that Mayor Xie should first get a rough idea of ​​the business of the Keelung City Government before making personnel appointments. Maybe it would be less embarrassing?