The problem of health ads is exaggerated...

Several years ago, one study showed that

The directly responsible agency such as the Food and Drug Administration

An average of more than 10,000 illegal acts were found per year.

But prosecution can be done only for more than a thousand years.

This does not include offenses that

The FDA did not find or did not have a huge number of people complaining.

Especially advertising through internet media that has the power to transmit information is amazing.

It's also easy to do.

It's almost called... anyone can do it.

If it's counted as time, it's just a minute.

But for regulators

Dealing with those who break the law takes months...even years before they can be punished with (small) fines.

because it is worth the risk

How fearful or unwilling to take risks?

This is another example that has been found in advertisements.

This online is fresh and hot.

“If you have high blood pressure, you must see Get rid of bad fat.

Reduce

Cholesterol”

Found that it has the effect of helping to control the system to reduce high blood pressure significantly.

Presenter by famous stars, volunteers, good looks, degrees through experience in the beauty queen stage

persuasive text post on instagram

repeat product name

Identified cure for high blood pressure

hyperlipidemia

reduce sugar levels

Reduce headaches...

There is also another formula that has been seen through the eyes, clearly emphasizing that

"reduces fat, nourishes blood vessels, just 1 pill a day"

persuades, urges, invites #reduce fat urgently, formula... (celebrity)

If you notice yourself, you often have chronic headaches that come and go.

dizzy like a drunk even without drinking

Dizzy face, exhaustion, no energy, nourish the body, reduce fat too...

“Name of supplement”

cold pressed avocado oil

Finally, another exaggerated online advertisement, how hot or not?

“Degenerated cells, no matter what we nourish, will not see their full efficiency.

Quality cellular health care is the main goal of...

(Celebrity name...Product name) 1 pill a day, same as (Celebrity name) every day."

#Feelings from the heart of those who take the product.

“Woke up in the morning, not blurred, feeling fresh, working hard, using the brain all day, until evening, still not blurry.

But after not eating for a while

meeting in the morning

I can't take it in the afternoon.

exhausted...it's different from when eating

(Product name) every day, really.”

The important point of interest is that...this advertisement has many famous actresses at the forefront of the mother who come to take pictures with the product in a beaming manner.

I have to admit that whoever... has seen it will increase the credibility by several times.

Asst. Prof. Dr. Niyada

Kiaying Angsulee

Academic Center for Surveillance and Development of Drug Systems (SCB), Faculty of Pharmacy

Chulalongkorn University

once said

Tackling illegal advertising of health products is a difficult task.

It requires cooperation from many parties.

Including the need to be vigilant at all times

Lessons learned from foreign countries such as Australia, there is an increase in the efficiency of handling problems by having a clear complaints channel and working process.

answering the problems encountered by consumers

"Deceptive ads"

... Consumers can complain and know the results of the complaint handling process within a clear timeframe.

For

"Thailand"

, the difficulty lies in how the complaint can lead to an end to the management.

...there are many limitations

since the lack of responsible personnel

Laws that are not conducive to solving problems

people lack immunity

As the problem grows more and more complex.

Prof. Dr. Chuensumol Bunnag

The 3 important strategies that must be moved forward are... to raise the public to be aware of them.

Strengthen consumer organizations and put pressure on those responsible

"Bite and don't let go"

“Drugs”

have properties for treatment, alleviation, and prevention of disease. Drug advertisements must be approved by the Food and Drug Administration (FDA) before permitted drugs are advertised to the general public...if no advertising authorization number appears.

Kath....../......

Let's assume it's a fraudulent ad.

The following words are not allowed in the advertisement of medicines.

Words that show...

Cured of the disease, excellent, cured, wonderful, safe, no side effects

Non-allergic, instant, special, best, decisive, cured, no worries, instant, holy, miraculous, one of the best, absolutely superior, overcoming the disease.

Drug advertisements may not show that they can cure chronic or serious diseases such as diabetes, cancer, paralysis, tuberculosis, leprosy, diseases of the brain, heart, lungs, liver, spleen, kidneys, sexual enhancement, contraception and abortion.

Advertising drugs that have been endorsed by other parties, such as famous people.

medical personnel

academic institution

or citing research

unreliable statistics

Ads that are bundled

or issuing lottery prizes

buy as a souvenir

Disrespectful advertising, singing and dancing, expressing the suffering of patients...

These are presumed that

It is an illegal drug advertisement.

As for

"food",

it has properties that sustain life.

benefit advertising

properties of food

must be approved by the FDA first if the advertising authorization number does not appear

Go....../......

Let's assume that this is a deceptive advertisement, emphasizing that...

"Food is not a drug"

, therefore cannot advertise that it can cure, cure, alleviate or prevent disease.

May not advertise cosmetic properties such as whitening skin, reducing wrinkles, preventing hair loss, and may not advertise that the quality, benefits, or other people have been certified.

medical personnel

or academic institutions

Exaggerated advertising, fraud, persuasion

... you can be 100 percent sure that there is an intention to do something wrong.

While advertisers do it properly, all relevant sectors should step in and deal with this problem decisively so as not to cause disparity.

Otherwise...when you see the money on delivery

If everyone takes the risk

All wrong, what will happen?

Prof. Dr. Chuensumol Bunnag

, Director of Graduate Studies

Business Administration (MBA), Faculty of Business Administration

Mahanakorn University of Technology sees that using digital media is a medium that makes people easily accessible.

There will be distorted advertising techniques that can immediately see the effect of persuading people.

For example, use pictures of before-after product usage to compare to make it look reliable and interesting.

As for celebrities, celebrities who receive covert advertisements, deceive people who say this will know or not?

Some people... might know?

But it's a difficult thing to say if compared to the money received or not.

However, some people may accept it without really knowing the details...I don't know.

Of course, the product ... the product, when hiring, would talk and negotiate very well.

Say it for real, but then what to do with the acquired sound image?

It may be another story, it is possible as well.

In the end, it depends on the ethics and morals of the reviewers.

Will only think about money or consider the importance of the product that will be reviewed a lot as well as how it is...Is it really the benefits?