Article 21

.

The professionals who manage social

communication at the organizational level have the following

:

a)

b) project the social communication priorities that are

approved by the organization;

c) Integrate multidisciplinary and interdisciplinary teams,

juries and work commissions that demand their

knowledge and professional experience;

d) hire their professional services through

consultancies or other legally approved forms;

and

e) have social recognition and respect for their

professional work.

Article 22

.

The professionals dedicated to

organizational communication

a) Advising the management of their organization on the

management of social communication processes;

b) carry out diagnoses of social communication and

image audits;

c) conceptualize, implement and evaluate the

organization's social communication system, expressed in the approved

Manual and the

;

d) manage internal communication and the contents of the

organization's social media;

e) develop relations with the media

social in the media field and other external audiences;

f) act as spokesperson when so decided by the head of the

organization;

g) develop communication products for political,

public good, organizational and commercial purposes;

h)

i) organize and coordinate participation in workshops, fairs,

congresses, conventions, contests and other events;

j) plan messages for the promotion and publicity of the

organization's products and services;

k) coordinate the sponsorship actions that the organization

generate or receive;

l) participate in the registration, protection and renewal of the

mottos, brands and other distinctive signs of the

organization;

m) participate in decision-making on the budget

for the management of communication in the organization, its

execution and control;

and

n) respect the ethical norms and values ​​that distinguish the

profession.

Article 23.1

.

2

.

The objectives of these social communication processes

correspond to their interests, and where relevant, comply with the

provisions of Article 19 of this Law.

Article 24

.

To promote the development and strengthening of

social communication processes, as regulated in this Chapter,

duly legalized

consulting services can be used.

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