Tainan's construction industry cross-border food industry launched a creative souvenir "Tile Shrimp Cake".

(Photo by reporter Wang Shuxiu)

[Reporter Wang Shuxiu/Tainan Report] Who said you can't see shrimp in shrimp cakes!

Tainan's construction industry cross-border food industry launched the "Tile Shrimp Cake", which is made by embedding whole tails of white shrimp into the shrimp cake, which reversed the public's established impression of the shrimp cake; Starting to plan physical stores, Zhengxing Street Commercial District, Anping Commercial District, etc. are all considered for setting up points.

As a major tourist city, Tainan City has a booming souvenir-related industry. The city government also organizes a souvenir shopping festival to vigorously market, and gift-giving every new year requires creativity.

The CEO of the brand, Qiu Shaoqian, mentioned that it took more than 3 years for the "Tile Shrimp Cake" to develop from the idea to the finished product. Giving gifts to customers, "But I really don't know what to give! Simply reverse the operation and develop it yourself."

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Qiu Shaoqian said that most industries would like to send gifts related to the industry to customers, "but in construction and real estate, you can't give "tiles" or land!" Finally, overcoming the research and development technology to make "tile shrimp" Cake", a whole white shrimp is embedded in the pancake, which makes customers' eyes bright, and the whole piece of square brick is like a tile, full of topicality.

Qiu Shaoqian said that Chairman Zhan Yaxiu has been engaged in the construction industry for more than 40 years. This time, the cross-border integration of resources and the launch of the "Tile Shrimp Cake" with the new brand Ocean Ranch is to break the outside world's thinking, so that consumers can see the shrimp from the appearance. Shrimp cakes with "really visible shrimp" are produced. The ingredients are strictly selected from local farmed white shrimp, and there is also a taste made of happy encounter fish; integrate digital business and layout online shopping channel market, create a chain of e-commerce channels, and prepare at the same time Nationwide physical outlets for souvenirs, marketing Tainan sightseeing.

Tainan's construction industry cross-border food industry launched a creative souvenir "Brick Shrimp Cake". The brick cake clearly shows the whole tail of white shrimp, which is very topical.

(Photo by reporter Wang Shuxiu)