The Yilan Agricultural and Fishery Specialty Products Marketing Alliance promotes the "export to domestic sales" of agricultural and fishery products that have been suppressed by China, such as white hairtail (left) and larvae (right).

(Photo by reporter Cai Yunrong)

[Reporter Cai Yunrong/Yilan Report] Yilan County Agriculture and Fishery Association and local supermarket chains have signed the establishment of the "Yilan Agriculture and Fishery Specialty Products Marketing Alliance" to increase the channels for fresh products and products of the County Agriculture and Fishery Association, so that people do not have to go to the farmers in various towns and cities to purchase Fishermen's associations, implementing "local real estate sales", can also promote the "export to domestic sales" of agricultural and fishery products that have been suppressed by China, such as larvae and white hairtail.

The 12 townships and cities in Yilan County each have their own special agricultural and fishery specialties, such as cherry blossom shrimps, larvae, sweetheart guava in Toucheng Township, hot spring tomatoes and golden dates in Jiaoxi Township, cantaloupe and garlic in Zhuangwei Township, Erhu pineapple in Yuanshan Township, red heart guava, Samsung Township silver willow, three-star green onion, Luodong township soybean milk, Datong township Nanshan cabbage, Suao township mushroom, mackerel, white hairtail, etc.

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Witnessed by Chen Tianshou, deputy chairman of the Council of Agriculture, Executive Yuan, and Lin Zimiao, county magistrate, 2 fisherman's associations, 10 farmers' associations and supermarket chains in Yixian County Xihuhui signed the establishment of the "Yilan Agricultural and Fishery Specialty Production and Marketing Alliance", and Xihuhui has a total of 20 stores , 1 online sales platform, consumers can buy agricultural and fishery specialties in 12 townships and cities nearby, without having to go all the way to the agricultural and fishery associations of townships and cities to buy.

In addition, Xihuhui abandons the "consignment" model and adopts "purchase" to buy agricultural special products. It is responsible for the profit and loss of exhibition and sales, and does not charge additional shelf fees. released to farmers.

Chen Tianshou said that the other side blocks the export of agricultural and fishery products, and Taiwan has to diversify the market and encourage people to support domestic production. In addition, under climate change, the government encourages "local products to be sold locally" and reduces food transportation mileage. Yilan's agricultural products are of high quality. The Council of Agriculture fully supports such a production and sales alliance to create a win-win situation, including that consumers can buy agricultural and fishery products with reasonable prices and high quality, farmers and fishermen can obtain reasonable income, and Xihuhui can fulfill its social responsibilities.

Chen Zhiming, director general of the Yilan County Farmers Association, said that thanks to the joint efforts of all walks of life, "As long as you have the heart, tens of thousands of kilometers are not far away."

Chen Chunsheng, director-general of the Fishermen's Association of Su'ao District, is optimistic about this, and hopes to use this platform to relieve the export products and let the people of the country know the characteristics of Su'ao's fishery products.

Zhu Ruwen, chairman of Xihuhui, said that in the face of issues such as the oppression of special agricultural products and the promotion of young farmers returning to their hometowns, they hope to fulfill their corporate social responsibilities, and at the same time sell the good Yilan products that have been checked by the Agriculture and Fisheries Association to the whole of Taiwan, and even In line with the world.

12 agricultural and fishing associations in Yilan County signed the "Yilan Agricultural and Fishery Specialty Production and Marketing Alliance" with Xihuhui, a supermarket chain.

(Photo by reporter Cai Yunrong)

Each agricultural and fishery association in Yilan County has its own special agricultural and fishery products.

(Photo by reporter Cai Yunrong)