Every year, TCDC's WGSN (World Global Style Network) Insight reports information.

"Drilling World Trends" (Trend Book) as a tool for forecasting trends or

The world's top trend that is accepted in the world.

By presenting trends resulting from the process of research and gathering knowledge from various trend houses around the world to present to people in all professions such as designers, marketers, brand executives.

Owners of brands, products or services to prepare for the rapid changes in consumer behavior.

One of the interesting trends is the color trend.

For the color trend of the year 2023, it consists of 7 colors, starting with Elfin Yellow, a light yellow color with a design under the concept of Minimalism that is still a long-term trend.

coupled with doing business for sustainability

The idea is to do small things with style and comfort.

It's still more of an option than flashy colors.

This shade is often used as a base color.

to match with other colors than white

According to China's Top Fashion Trend Bureau, this shade is one of many colors that express the aesthetic spirit and engagement

Suitable for filling the space of the house and miscellaneous items.

Golden Apricot Orange Apricot

It is a shade that reflects a happy mood.

And connect nostalgia to the past, because 2023 is the year that the new generation will overcome the creative barriers of the past.

Especially the innovation of the 80's or retro style fashion that combines with modernity in the digital age.

Tim Wildschut,

a professor of social and personality psychology, said nostalgia stems from hedonism.

and trying to create a living psychology that avoids discomfort

which is becoming popular among the new generation

It is the source of unlocking to look for happiness in the year 2023 with orange-golden yellow.

or earth tone orange, Golden Apricot shade that used to be very popular in the 80's

Lime Green Lime Green

is the trendiest shade in designer circles.

Especially digital creators who create works while in 2023 so that neon green can be used in everyday life more.

Digital media designers look for source colors before rejuvenating them with fluorescent colors.

The result is a lime green color (Lime Green) that reduces the brightness a bit.

to make it available to everyone

for lime green

It is the color that connects between the environment.

and aesthetics in the digital world of Generation Z that is bright, zap and apple mint green.

which represent pastel colors

that gives tenderness

and represents optimism.

Deep Lake Turquoise green

Green is used as one of the colors to drive social change.

Let's start with the environment.

Expand to the symbols representing human rights.

Generation inclusion, including gender equality drive, 2023, deep lake green or teal.

which combine shades of brown

representative of earth tones

Make this tone suitable for people of all genders.

and can be used in all activities

communicate power

strength

and not giving up

Therefore, it is often used in designing sportswear. WGSN gives this shade of green a power of nature.

and sea water between blue and green

Scarlet Sage

evolves from the 2022 Artisanal Red range, with Scarlet Sage expected to become a mainstream shade in Summer 2023, meeting the needs of consumers who crave mood-boosting colours, invigorating and vibrant colors. passionate

In addition, this group of reds is a color that has been associated with intellectual heritage.

and local wisdom inherited from ancestors

It is also a medium used to communicate both exterior and interior design.

to create attraction

This shade is expected to be popular in Latin America.

Phlox Deep purple.

This color has been redefined with a digital concept.

According to trend agency NellyRodi, Phlox's connection to the 100% surreal, virtual Metaverse will be a new center of interaction.

trade network

and digital craftsmanship

The last color that's on trend this year, Moonless Night, or black and grey, is among the classics that are always popular.

and often represent mystery, seduction, luxury, and a sense of clarity and frankness. 2023's Moonless Night communicates the power and clarity of change better in the midst of trouble. In campaigns for change, such as social campaigns

Equality rights campaign

environmental campaign

and all this is

Color trends that we will see more in this year 2023.