Japanese food is one of the most popular dishes that Thai people love and eat.

For the reason that I like it with the familiarity of the delicious taste.

It is a healthy food that people think that Japanese people live longer than people around the world mainly from eating.

As a result, the Japanese restaurant business in Thailand has sprung up and is well known.

After being affected by COVID-19

Until now, the Japanese restaurant business has recovered rapidly.

Although it has not yet returned to the pre-epidemic level of prosperity

But it's considered close.

Therefore, we see an acceleration in military formation and business expansion in a variety of business models in order to gain business advantages.

At the same time, foreign tourists have returned to visit Thailand bustlingly this year, surpassing the goal of increasing to 11 million people. Next year, the government's goal will increase to 20 million people, a significant increase from the previous number of only 500,000. Only people, which groups of tourists, especially from China with high purchasing power, will come in to help the market grow faster.

According to a survey conducted by the Japan Foreign Trade Organization (JETRO, Bangkok), Japanese restaurants

Or food adapted to Japanese style with Japanese menus more than half of the total menu and restaurants that provide seats for permanent customers in Thailand, 5,325 restaurants nationwide, an increase of 955 restaurants or 21.9% from 2011 with 4,370 restaurants. The highest increase since the survey began in 2007, with the highest number of 2,394 stores in Bangkok, 2,147 stores in the provinces, and 784 stores in 5 metropolitan provinces.

has returned to open a new business

But there are still some that are permanently closed.

Causing the stores to temporarily close down to 105 stores this year from 231 in 2021.

On the other hand, Oishi Group Public Company Limited, the leader of the Japanese food and beverage business, has continuously adjusted its marketing strategies in line with the rapidly changing lifestyles of consumers.

Penetrate businesses across all platforms to generate more sales numbers.

Along with always releasing new business models and brands

Recently, it has returned to launch "Oishi Grand" (OISHI GRAND) with a new look.

Mrs. Nongnuch Buranasetkul

Managing Director of Oishi Group Public Company Limited or Oishi said that Oishi has never stopped introducing new innovations.

By developing quality products and elevating the standard of products and services to be better all the time.

The reopening of "Oishi Grand" on a new area, Food Passage Zone, 4th floor, Siam Paragon Shopping Center.

Has changed the format from the original international buffet with Japanese menu.

But this time it focuses on a full Japanese buffet, focusing on offering healthy food to meet the post-COVID consumer lifestyle.

The highlight of

is the presentation of premium Japanese cuisine with fresh ingredients, a variety of quality dishes, such as omakase-quality assorted sushi.

and large slices of raw fish imported from the Japanese fish market, including 200 menus covering almost all types of Japanese food such as sushi, sashimi, donburi, teppanyaki, yakimono, akemono, nabe, sukiyaki, etc.

With 3 levels of service: 1. Premium with omakase sushi and sashimi, large pieces and 140 other items, priced at 1,059 baht ++ each.

Wagyu Beef Yakiniku

Scallops with miso sauce grilled with hoba leaves, total of 190 items, priced at 1,659 baht++ per person.

Gunkan Uni Negi Toro Caviar

Japanese Wagyu Yakiniku A4, total 200 items, price 2,659 baht++ per person, eat within 2 hours

“Oishi Grand's form of service uses a med-to-order method for customers in many ways.

Order via QR code scanning

Tablets at food lines and menus

Only 10% of the food line is available for scooping, which is different from the original, which was successfully cooked for customers to pick and scoop immediately.

This will be a win-win service.

Customers can eat fresh food.

At the same time reducing food wastage on the buffet line.

Oishi has set a goal of Zero Food Waste by 2030 that consumers in this generation have a good understanding of.

Just start recognizing 50% and let's start together,”

said Nongnuch.

Reopening Oishi's premium Japanese restaurant with an investment of only 20 million baht for the decoration of the shop with complete technology equipment.

Oishi sees it as a worthwhile investment because it not only builds a brand in the premium market.

Sales waiting to grow on the day that tourists, especially Chinese people return to travel

The Siam Paragon Shopping Center is considered the number one check-in point in Bangkok.

Back to shopping, spending, bustling as before, Covid again.

Wanich Young