Thailand, we have a chance to be happy again.

when seeing the number of tourists traveling to Thailand

During the last curve of this year, "

was completed on December 10, although still less than before the outbreak of COVID-19.

But it's a more positive sign than many people thought and considered that the tourism business sector

Still the hope of Thailand

from the Thai tourism industry

Encountered the most severe monsoon during the COVID-19 outbreak over the past 2 years from the country's lockdown.

until the tourists disappear

But when the situation is resolved

Tourists start to return

The tourism industry is another industry that will be the flagship.

in revitalizing the overall economy of the country in another way

Although the main tourist groups that are targeted by the tourism business have not returned.

from the fact that China has not relaxed measures much

In the forum 

, a policy to transform tourism towards economic recovery in the transition era

Post-Pandemic 

 Talking about the situation of the revival of the Thai tourism business is interesting.

along with projecting the growth of this industry in 2023 

"Governor of TAT"

took a look back at the Thai tourism sector in 2019 before the outbreak of COVID-19.

Which contributes to boosting the country's economy, about 17%, with a total of nearly 40 million foreign tourists, of which 172 million are domestic tourists per visit.

Both the total value of both markets is over 3 trillion baht, but by April 2020, the outbreak of COVID-19

causing the airspace to be closed

during the epidemic

There have been attempts to revive tourism from time to time, including Phuket Sandbox.

But it's still not enough. In 2021, there was an outbreak of Omicron infection, the situation improved and the number of tourists dropped to just over 400,000 people.

Yuthasak Supasorn, Governor of the Tourism Authority of Thailand

But when it came to 2022, it was decided to open up the country.

Accepting tourists, which makes

the main groups are tourists from Malaysia, India. Interestingly, now Russian tourists are starting to come in. About 5,000 people a day, as a result of an increase in direct flights from Russia to Bangkok, Phuket and the start of charter flights to U-Tapao Airport. 

 When combined with domestic tourism, 175 million people per visit.

, half of the total value of 2019

Although the number of tourists is small, but the income is high.

Because foreign tourists, when they come, will stay in Thailand for quite a long time.

Average per person per trip

In the first quarter of the year, it rose to 77,000 baht and decreased in the second quarter, which is the period of travel for tourists in the short term.

Causing the cost to come down to 55,000 baht per person per trip, still higher than during the COVID-19 epidemic, which was 48,000 baht per person per trip, at the same time, many countries have not opened tourism yet.

Causing Thai people to continue to travel and spend in the country as well

thus achieving the goal in terms of the number of returning tourists

As for the year 2023, the government has set a target of tourism revenue of about 80% of the revenue that was previously achieved in the year 2019, which will be approximately 2.8 trillion baht and targeting the number of tourists for 50% of the year 2019

but there are important conditions that want to change Thai tourism, do not want to return to the original way

But focusing on the number of quality tourists

but let the income meet the target

The picture of the recovery of Thai tourism should come out in a v shape and

, which does not include the number of Chinese tourists who have not visited Thailand.

An important market like

 after President Xi Jinping visited Thailand.

positive information is presented

cause awareness

more about Thai tourism

China, although its citizens are in measures to contain the COVID-19

But it still allows some to travel.

group of businessmen and students

It has been estimated that

Chinese tourists may start to return in March next year.

because there will be a meeting of the 2 councils, which should be clear in opening the country

“In recent years, Thailand has been trying to make Thailand the top of mind of foreign tourists.

make tourists want to come to travel in Thailand"

There is a survey that

If Chinese people are allowed to travel, where will they go?

The answer is that Thailand is one of my hearts.

which Chinese people like Thai food

I like the sea in Thailand

and the concept of a sister city

Make Thailand still a destination for tourism in the hearts of Chinese people. 

But after that, there were protests and relaxation of COVID control measures in China.

Chinese tourists may come to Thailand faster.

Keep an eye out during Chinese New Year during the January walk.

but with Chinese policy

It may not be notified in advance.

but believes that the country will be opened step by step

may start from some areas first

and may be allowed to travel only to certain countries

Which hopes that one of them will be Thailand.

indian tourists

also looked at Thailand as another destination for tourism in this group

Must admit that their behavior may be different from other groups of tourists. Previously, there was a story about Indian weddings that were popular in Thailand in the form of a whole hotel reservation.

And there are groups of tourists who come as families.

Destinations that are popular with this group are Bangkok, Pattaya, Phuket, and has also begun to spread to Krabi, which in the past has more than 876,734 people. In 2023, it is expected that Indian tourists will continue to come in.

will see 7 digits, but this group comes as a family

I would like to get the matter of reducing the visa fee.

Russian tourists

which is considered the main market of Thailand in the past

Which before the COVID-19 outbreak, there were almost 2 million tourists in this group without a conflict situation

still travel to travel in Thailand

While the European group, although not directly involved in the conflict,

But there is an impact on energy prices that are rising.

insufficient power

combined with cold weather

So there is a relationship

to this group of tourists

travel to Thailand

which is a warm country all the time

But it has an effect on aviation.

Not enough seats

Therefore, airlines are coordinated to increase seats and flight frequencies. 

Middle Eastern tourists

It is a market that fills in during the period when European tourists are decreasing, especially after the month of Ramadan when there will be a large number of tourists.

Middle East tourists

that are not included from Saudi Arabia

There are hundreds of thousands of people.

But after Thailand

restore relations with Saudi Arabia

With more tourists coming in, this year there are more than 90,000 tourists, especially Saudi Arabia, and next year it is expected to reach 200,000 people, as well as the United Arab Emirates, Kuwait, Oman, which are planned to do. market with this group of tourists seriously

"Thai travel in Thailand is still necessary" 

must try to build tourism in Thailand to be a stable leg.

Although the problem of foreign tourists has disappeared.

we will recover quickly

Therefore trying to freeze the income generated from domestic tourism to 36%, but must admit that

Tourism behavior of Thai people

It also pays attention to holidays and long weekends.

will be tight only for some time

Therefore, we must pay attention to stimulating domestic tourism.

both connecting tourism in each region

promoting weekday travel

“The problem is the return of the tourism industry.

We know there is demand.

But during the COVID epidemic, workers involved in business go out.

When the tourism business returns

I have to admit that there are problems with regular tourists expecting good service.

But when coming to the service that has problems due to delays in adaptation

Therefore, we must try to increase skills and find workers for the business.”

What is the policy that the government must support for Thai tourism next year to meet the target?

Must do about Ease of Traveling or facilitating tourists.

Must make travel restrictions to a minimum.

Because during the COVID

People are fed up with situations where they go anywhere, there are limitations to screening.

There must be an extension of stay for tourists.

which many people would like to stay longer

Thai Rath online news team reports

Image courtesy of TAT

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