Huang Shifang (first from left), head of the International Team of the Tourism Bureau, visited a mosque in Taipei a few days ago and gave a gift to Aida Jie's class (middle).

(Photo: provided by the Tourism Bureau)

[Reporter Zheng Weiqi/Taipei Report] In order to strengthen the Taiwan tourism image of Malaysian Muslim tourists, the Tourism Bureau of the Ministry of Communications invited Ayda Jebat, a popular Malaysian Muslim actress, to be the spokesperson for Taiwan Muslim tourism in Malaysia. Experience sightseeing and shoot videos in Taiwan from 2nd to 13th. Huang Shifang, head of the international team of the Tourism Bureau, also visited a mosque in Taipei a few days ago, and presented Taiwanese special fresh fruit boxes.

According to the Tourism Bureau, Ada filmed a Taiwan tourism promotional video, and plans to hold a press conference for the premiere in Malaysia in January 2023, conveying the message of "Salam Taiwan-Welcome to Taiwan".

Malaysia is a key tourist source market for Taiwan. In 2019, 530,000 people came to Taiwan, ranking first among Southeast Asian countries. Compared with Malaysia, which has a population of 32 million, about 60% of the Muslim tourism business opportunities show that the Muslim market in Taiwan has great potential for development. It has become a tourist bureau The key work of developing the source of tourists after the epidemic.

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According to data released by MasterCard, the number of Muslim tourists in 2019 reached 160 million. After the epidemic storm in 2020 and 2021, it is estimated that the number of Muslim tourists will return to 140 million in 2023.

In addition, generation Z, millennials and female Muslims are the most influential and influential. Of the 2 billion Muslims in the world, 70% of Muslims are under the age of 40, and generation Z and millennials account for 50% of the population; women Muslim travel is one of the fastest growing groups, accounting for about 45% of global Muslim arrivals.

According to MasterCard's latest "Crescent Ratings - Global Muslim Travel Index (GMTI)" in 2022, Taiwan ranks second as the best tourist destination among non-Islamic organizations, showing that Taiwan is ready to host a more Muslim-friendly tourist environment Global muslim travelers.

The Tourism Bureau stated that it is optimistic about the vast business opportunities in the Muslim tourism market and the female Muslim group. Aiming at the Malaysian Muslim market after the epidemic, it once again launched a promotional spokesperson and invited Ayda, a popular Malaysian Muslim actress with more than 5.4 million followers on Instagram. Jebat) as the spokesperson of the year; Ada's "Temberang" song has accumulated 30 million views on the official Youtube channel. This time, in addition to coming to Taiwan to shoot a new Muslim tourism promotional video, as a singer, Ada will also sing in the promotional video.

Ada arrived in Taiwan on December 2nd and is expected to leave Taiwan on the 13th. According to the Tourism Bureau, during her stay in Taiwan, she not only visited famous scenic spots, but also went to the Taipei mosque to pray on the spot, and even enjoyed a variety of delicacies in restaurants that obtained "Halal certification" to experience Taiwan. Friendly Muslim reception environment; Ada, who was visiting for the first time, was full of praise for Taiwan, thinking that the beauty of Taiwan exceeded expectations, and the most amazing thing was that she was able to experience the natural scenery and urban scenery in just 10 days of shooting time , cultural atmosphere and other diverse characteristics.

Whether it is the beautiful scenery of Taipei 101, the magnificent mountains of Alishan, the various games in the night market or the exciting rides in the theme park, she is deeply impressed.

After personally visiting mosques and Muslim-friendly restaurants, she also assured fans that Taiwan is definitely a Muslim-friendly tourist destination.

The Tourism Bureau stated that in order to attract more Muslim friends to experience the beauty of Taiwan and continue to improve the environment for receiving Muslim tourists, 336 restaurants, hotels, public places, and scenic spots across Taiwan have obtained relevant service certification.

In order to attack Muslim tourists in Malaysia, the Tourism Bureau invited Ayda Jebat, a popular actress among Muslims in Malaysia, to be the spokesperson for tourism.

(Photo: provided by the Tourism Bureau)