Because of COVID, "Dhanin Chearavanont" senior president of the Charoen Pokphand Group or CP.

Away from giving interviews to the press for more than 2 years.

In the eyes of economic media, "Dhanin Chearavanont" is different from other Thai billionaires in that

He often came out to express his opinion.

Give feedback on events

town when there is a chance

Unlike other Thai billionaire businessmen who hold the motto "Low Profile High Profit" quietly.

Accumulate wealth to increase without being in the eye.

And this is probably one of the many factors that make CP

as a large business network of the country

easily become a defendant in society

Until someone once said that

CP is a big target.

It's still okay to shoot randomly.

last week

During the Forum for World Education 2022 (FWE) World Leadership Summit in Thailand, Dhanin gave the opportunity for the media to interview.

ask for information again

After a long time

He talks about himself from 50-60 years ago, who used to be neglected by adults, telling them to be quiet and only listen, so he intends to "give a chance" to the new generation.

as well as President Xi Jinping's visit to Thailand for the APEC Leaders' Meeting.

And the merger between True-DTAC, according to the "Economic Team, Thai Rath Newspaper" has been conveyed briefly...as follows...

How to assess next year's economy?

Many people say it's the year of burning.

not real burn

The real burn is this year.

I think next year will definitely be better than this year.

because we have begun to open up the country

But will it be better or less?

on government policy

that encourages people to enter

as i will be enthusiastic

Now Europe is cold. Gas is not enough. Oil is expensive. Russia has war.

These people want to leave the country.

What have we done?

I used to say when does covid stop?

the economy will recover immediately

I believe so

It's not like WWII when the airport, train station, port were completely destroyed.

need time to repair

But here the infrastructure is still good.

The bad thing is that I thought that COVID would only last for a year.

But instead, the epidemic protracted for more than 2 years, plus encountered political conflicts, expensive oil, the Russian-Ukrainian war.

The problem accumulated

But all turned out to benefit Thailand.

The world turned its attention to ASEAN.

Therefore, Thailand has a great opportunity as the center of ASEAN. An opportunity like this will happen once in 1,000 years.

It's up to the government and you guys.

whether the old government or the new

How to seize this opportunity?

When it's raining, will you find something to catch the water or let it flow away?

The government must issue conditions to attract foreign investment.

For example, permission to occupy 1 rai of land.

found charges of treason, selling land, he came temporarily and was useful

Our country's arable land is 100.5 million rai. They can only occupy 1 rai. Invest money, buy a place, buy a house, settle down, better than tourists who come and go.

If he comes to build a house

Create benefits, create jobs, make money, and say it's treason. I think it's difficult in Thailand.

Can he take the land back?

The land is located in Thailand.

Maybe if I don't understand

Even with good intentions, it damages the country.

I don't know, do you guys know?

dubai hill area

He saw that Russians wanted to leave.

He hastened to invite him to stay in Dubai permanently.

Russians live in England

Dubai has an offer to help sell a house in England.

He fully invites

these people come in

help build purchasing power

definitely stimulate the economy

I don't know, do you guys know?

Startups like to live in Thailand.

Knowing this, why don't you relax the law for him to enter easily? We lack talented people. About 5 million talented people come in. Hire 1 Thai assistant, which is beneficial to new graduates.

They receive huge salaries from America and Europe to live in Thailand.

Buying things in Thailand is not good, plus they have high purchasing power.

I've tried calculating it.

One person spends more than 10 other tourists

Why don't we think positive?

He's not here to steal a job.

These startups have special skills that we don't have.

We can't create people in time.

Thai people will learn from him.

Let him come to live, create jobs, come teach. Thailand has entered the old age.

we need these people

But it's not all about me.

at the government

What should a country leader be like?

You must dare to do what is right, you must be brave if it is for the benefit of the country.

There is no way for everyone to agree. People have different views. If you are confident that you are not doing it for your own personal purpose, you have to move forward. Some mistakes are okay. Do 10 wrong things, 2-3 things are okay. Leaders are not angels.

What I see is that the leader is afraid of being attacked and losing his reputation. If you do it for the common good, you must dare to do it. The world changes.

we don't change

Can't delay

Education

Must know how to create a new generation 4.0 and then use it to teach Thai children.

Don't think about things like this yourself.

You can't ask me.

There are many examples in the world.

I do business, I also learn from superior countries.

Then take it to the top to make it better, more, more.

as when raising pigs

I learn from all over the world

From Belgium, Denmark, England, Germany, America, sending people to study. At first it was 100% copied, but after trying it, I knew who had the trick.

and take the best of everyone as ours

We don't have to study by ourselves, find it ourselves, it's slow, we apply the skills of many countries to add more, which is not good, we cut it out. CP does this without having to start from 0. It wastes time.

“Or about attracting startups.

Let's see which countries startups are interested in wanting to go to.

What are the rules? Copy them and add them.

or ask what he wants

don't think for yourself

can learn from other countries.”

Did you discuss Xi Jinping when you came to APEC?

Even the Chinese ambassador in Thailand still has to detain for 7 days because Xi Jinping has to wear a mask. There are more than 10 countries asking to meet. I didn't come to discuss and he didn't need us to meet.

We are a small business

He came to see the prime minister and the cabinet, that was enough.



in world trade

We don't have the right to side with anyone. We have to be with them all. America must be in a relationship.

Besides he doesn't associate with us, China, Japan, but don't get involved in politics.

I think we shouldn't take sides with anyone. My opinion. I don't know if I can do it.

Thailand must create a balance.

Mainly taking advantage of the country

may have to agree

After all, America still leads the world economy.

The main market is in China.

We have to be friends with China but not take sides.

While good technology and financial markets are still in America.

so cannot leave

we are little tee

we can't choose

Do you think True-DTAC will merge successfully?

I'm not sure because it was rejected.

Someone didn't want to merge.

looking at business

A merger between True

(As a subsidiary of CP) and DTAC will make both companies stronger.

Separately, it will be difficult to compete.

When the competition gets better

will benefit the market and consumers, not a monopoly

What is the focal point of CP now?

The focus is on "people" and has always been.

Building people is educating.

The country will prosper

at education

Education creates people

3 years ago, CP initiated the establishment of the Charoen Pokphand Group Leadership Institute.

I traveled to see many events.

What is very prominent is that of Samsung, South Korea and GE of the United States, with Jack Welch as the leader of the organization.

This person is very good at developing people.

“People will lead.

Being a CEO must know everything from accounting, profit and loss, personnel management, production, even public relations.

need to know all around

In the past, it was not possible to call "boss" a person who only knew about the matter "CEO."

In America, there is a time when people who know everything get pulled over to work elsewhere.

make companies

Solve problems by organizing employees to know only one aspect.

These people even got bought.

Only one part of the knowledge, not all, the company does not suffer much.

But at CP we don't think so.

We teach leaders to learn all aspects of work like a boss.

If he finally decides to leave to work elsewhere

If there is a better future, it is considered good. At least we can help develop people.

send to country

Because everything comes from "people". People cause research, change, and development. People are in the whole process from "thinking-making-using".

This is what led us to establish the Institute of Leadership.

which focuses on developing and training employees at all levels from young graduates

to middle and high level executives with goals

encourage development

and to invest in a startup atmosphere

can accept loss

But there must be a learning process.

Know why you lose

develop for us

Not repeated losses

“50-60 years ago, I used to be a young boss.

I used to be neglected by adults, telling me to be quiet and just listen.

in spite of that I believe

I know no less than

I saw the mistakes of adults.

but has no rights because he is a young child

To this day that I am an adult

I have to give a chance

So I gave my authority, duty, and a platform to train me to be a leader.”

Leader in the context of CP

I would like to use the word must be "sponsor" (Sponsor) or sponsor.

Don't be a commander

The modern corporate style must be as flat as possible.

There are no more than 1-2 levels of management because there are many leaders.

is an added step

Operations employees don't know who to listen to.

In the modern world, leaders have many helpers.

Use the software to track income numbers, profits, and losses every day in real time. Just 3 months, you can adjust your salary immediately.

At CP, we define 6 qualities that leaders must possess. Anyone who falls out of these 6 boundaries cannot be a leader of CP.

ranked in importance

1. is to be a kind person

2. You must know how to forgive.

give up some advantages

3. Dedication 4. Patience 5. Diligence and 6. Gratitude

talk about gratitude

I take it as a big deal

Time to support who?

I will look deeper into his family culture.

if he is not grateful to his parents

I don't love my brothers and sisters

Will he love the company?

Gratitude must also cover the nation, the CP people must repay the land.

without this point

The CEO will ultimately cause the company to collapse.

for CP, the first item in 6 corporate values

That is to give back to the country, people and companies, besides embracing change, making difficult things easy, using innovation, moving quickly and with quality.

And lastly, be honest and filial.

If talking about the new generation

I don't know anything else.

But if it's business

People today are smarter than mine.

for Thailand

The longer we get the older leaders.

This must be changed.

must support the new generation to become leaders

“The more Thai society is becoming an aging society.

less people working

We need to hurry up to build.

Support the new generation of workers

I would like to adjust the educational curriculum so that young people can complete their bachelor's degree by the age of 18. This is only for people studying business. Other fields, I can't surpass 18-year-olds who are active.

If people of this age enter the working society

They have immense power to move the country.”

In my view, "degree" does not come with "wisdom." Studying for a degree requires memorization and diligence, but "wisdom" arises from doing.

endure failure

taking action

will make the new generation have "wisdom"

This year is the year that CP celebrates its 100th anniversary, stepping into the next century.

Believe it or not, I've never celebrated success in my life.

Full of joy for one day

The more CP, the bigger the work.

The more obstacles we encountered.

Small work, small obstacles

Big task, big obstacle

Sometimes we face global political pressure.

If the project is too big

associated with many countries

will be hindered at the national level

or maybe too big

was also accused of monopoly

“So I can never be happy for more than 1 day. The bigger we are, the more difficult we are”.

economic team