The 2022 FIFA World Cup

is an important battleground for all

“sportswear”

brands because it has access to a huge market.

from which it is

More than 5 billion people from all over the world watch the event

.

Must try to find a way to

"present"

their own sportswear products to create a memorable image that

“We are the brand that produces the best sportswear.

” Today, "we" are gradually going to unfold each brand one by one.

Do you know.... the 2022 World Cup, all 32 nations that come to play in the 2022 World Cup in Qatar

How many brands of clothes do you wear?

Answers: 32 nations, 9 brands in the 2022 World Cup.

1.Nike 13 teams consisting of

Australia: FIFA ranking 38 (latest contract 2022, contract expires 2033, value undisclosed)

Brazil: FIFA ranking 1 (latest signed 1996, expires 2026, worth $35.5 million per year)

Canada: FIFA ranking 41 (latest contract 2018, undisclosed value)

Croatia: FIFA ranking 12 (latest signed 2016, expires 2026, worth €1.7 million per year)

England: FIFA ranking 5 (latest contract 2016, contract expires 2030, total value £400 million)

France: FIFA ranking 4 (latest contract 2018 expires 2026, worth 50 million euros per year)

Netherlands: FIFA ranking 8 (latest signed 2014, expires 2026, worth $13.6 million per year)

Poland: FIFA ranking 26 (latest signed 2014, £2.6m a year)

Portugal: FIFA ranking 9 (latest contract 2017, expiry 2024, worth 6.5 million euros per year)

Qatar: FIFA ranking 50 (latest contract 2010, undisclosed value)

South Korea: FIFA ranking 28 (latest contract 2020 expires 2032, worth $15 million per year)

Saudi Arabia: FIFA ranking 51 (latest contract 2011, value undisclosed)

USA: FIFA ranking 16 (latest contract 2021, contract expires 2033, value undisclosed)

2.Adidas 7 teams consisting of

Argentina: FIFA ranking 3 (latest contract 2011, expiration 2022, value undisclosed)

Belgium: FIFA ranking 2 (latest contract 2020 expires 2026, worth $3.6 million per year)

Germany: FIFA ranking 11 (latest contract 2018 expires 2030, worth 50 million euros per year)

Japan: FIFA ranking 24 (latest contract 2014, contract expires 2022, value undisclosed)

Mexico: FIFA ranking 13 (latest signed 2014, expires 2022, worth $10 million per year)

Spain: FIFA ranking 7 (latest contract 2019, expiry 2030, worth 18 million euros per year)

Wales: FIFA ranking 19 (latest signed 2016, £1.3m a year)

3. Puma 6 teams consisting of 

Ghana: FIFA ranking 61 (latest contract 2022, worth €900,000 per year)

Morocco: FIFA ranking 22 (latest contract 2019, undisclosed value)

Senegal: FIFA ranking 18 (latest contract 2017 expires 2022, worth $3 million per year)

Serbia: FIFA ranking 21 (latest contract 2018, undisclosed value)

Switzerland: FIFA ranking 15 (latest contract 2011, $1.5 million per year)

Uruguay: FIFA ranking 14 (latest contract 2016, expiration 2024, total value 24 million US dollars)

The other 6 brands support 6 nations, divided into:

Hummel : 1


Denmark : FIFA ranking 10 (latest contract 2019, contract expires 2030, value undisclosed)

Kappa : 1 team


Tunisia : FIFA ranking 30 (latest contract in 2018, contract expires in 2022, value undisclosed)

Majid: 1 team


Iran: FIFA ranking 20 (contract and value not disclosed)

Marathon : 1 team


Ecuador : FIFA ranking 44 (latest contract 2016 expires 2023, worth $2.6 million)

New Balance : 1 team


Costa Rica : FIFA ranking 31 (latest contract 2015, expiry 2023, value undisclosed)

One All Sports : 1 team


Cameroon : FIFA ranking 43 (latest contract 2022, value undisclosed)

Did you know that the last 3 World Cups have the proportion of brands that support each nation?

How much is the difference?

Year 2022 :


Number of teams in the final 32 teams


Number of brands 9 brands Nike (13 teams 41%) , Adidas (7 teams 22%), Puma (6 teams 19%),


Hummel , Kappa , Majid , Marathon , New Balance , One All Sports (1 team 3%)

Year 2018 :


Number of teams in the final 32 teams


Number of brands 8 brands Adidas (12 teams 38%) , Nike (10 teams 32%) , Puma (4 teams 12%) , New Balance (2 teams 6%)


Errea , Hummel , Uhlsport , Umbro (1 team 3%)

Year 2014 :


Number of teams in the final 32 teams


Number of brands 8 brands Nike (10 teams 32%) , Adidas (9 teams 28%) , Puma (8 teams 25%)


Burrda , Joma , Lotto , Marathon , Uhlsport (1 team 3 %)

Do you know which brand sponsored the national team in the World Cup for the longest time?

Answer: Adidas

has supported the German national team for

72 years!

(Support since 1954, last contract supports until 2026)

*** Note the FIFA ranking is before the FIFA World Cup 2022 starts ***

Thai Rath Online Specialized News Team


Graphic Report: Anon Chantanant

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