Chen Qingting, Regional Marketing Director of Marriott International Group (left), and Daniel, General Manager of Fairfield Inn Taichung, jointly promoted hotel plans and housing projects.

(Photo by reporter Cai Shuyuan)

[Reporter Cai Shuyuan/Taichung Report] After the outbreak of the epidemic, the international hotel group Marriott Hotel launched the "Taiwan Heart" preferential housing project in 13 hotels in 7 places including Taipei and Taichung. Among them, 5 hotels in Taipei, Taichung, Taoyuan, and Tainan cooperated with Shin Kong for the first time Mitsukoshi cooperates to exchange points for housing exchange; Taichung Taiyi Master Travel, located next to the Gome Pavilion, promotes urban tourism, and combines local artists and cultural and creative businesses for immersive experiences; Lavender Forest is also moving toward 21 years to start digital transformation and launch a membership system , providing an in-depth local experience itinerary.

The Marriott hotel brand has 21 hotels in Taiwan, with a total of 6,300 rooms, and will add 4 hotels in the next year. Next year, the Four Points by Sheraton in Bali and the Le Méridien in Hualien will open. In the following year, Jiufen and Banqiao will also be established. Chen Qingting, regional marketing director of the International Group, said that she is optimistic about the explosive power of Taiwan's international travel and business markets, as well as potential tourist attractions, and that Taiwanese tourists are highly attached to hotel brands. At present, Marriott's hotels are almost fully booked by the end of the lunar calendar.

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Marriott Bonvoy has gathered 13 hotels, 11 representative brands, and 7 destinations including Taipei, Yilan, Linkou, Taoyuan, Taichung, Tainan, and Kaohsiung to launch the "Taiwan Heart" housing project. Until the end of March next year, designated hotels will be booked consecutively Stay for 2 nights, enjoy half price plus food and beverage consumption, and get extra 1,000 points from Marriott Bonvoy.

Taichung Taichung Master Travel also cooperates with artists to plan a new exhibition exclusively for travelers. From now until February 28 next year, the new exhibition theme "Future of Travel" will be released to promote urban tourism. In view of the fact that Taichung City travels more often During the 2-day and 1-night trip to eat restaurants, night markets, and go shopping in department stores, and only stay in the urban area for about 4 hours, Jiang Mengyi, the travel sales and public relations assistant of Dayi Masters, said that this time, based on the concept of urban treasure hunting, two experience itineraries with different themes were planned. , planning with 10 artists and cultural and creative businessmen, illustrator Uncle Beard and old collectors Kuku Kuku, Nordic Ark, etc. to combine immersive hand-made experience, limited art exhibition and viewing and style gifts.

The well-known leisure cultural and creative brand "Lavender Forest" also announced the launch of digital transformation, integrating its 7 brands Lavender Forest, Slow, Wayfinding, Forest Island, Heart of Fangting, Tonghua Village, and Hao Hao, and launched the "Sen Traveler" digital membership program Combining different business models such as forest parks, hotels, catering, and life selections, it has recruited 60,000 members since its launch in May this year. It is expected to reach 100,000 members in February next year and 200,000 members by the end of next year. Wang Cunhuang, chairman of Lavender Forest, said that the membership system provides travelers with more local and in-depth experience itineraries through online and offline dual-track simultaneous services.

Taichung Taichung master travel artist held a futuristic exhibition.

(provided by the hotel)

Taichung Taichung Master Travel Co., Ltd. curated the "Future of Travel" exhibition, allowing travelers to travel through the past, present and future.

(Photo by reporter Cai Shuyuan)

Taichung Master Dayi exhibition いく! いく! Fishy Paradise adventure artist color long.

(provided by the hotel)

Lavender Forest founder Lin Tingfei (left) and chairman Wang Cunhuang started digital transformation and launched a membership system in their 21st year.

(Photo by reporter Cai Shuyuan)