The high-speed rail will optimize and launch 5 new services next year.

(File photo, photo by reporter Zheng Weiqi)

[Reporter Zheng Weiqi/Taipei Report] Taiwan High Speed ​​Rail Corporation will optimize and launch 5 new services next year, including repeat tickets and regular tickets that can be renewed on the high-speed rail app; free seats can be purchased on the high-speed rail app; enter e-commerce and launch a high-speed rail digital retail mall ; TGO members can accumulate points with a mobile phone number; barrier-free seats can be collected through mobile phones, automatic ticket machines, etc.

Chen Hsin-hsiung, deputy general manager of Taiwan High Speed ​​Rail Corporation's business office, said that if you want to repurchase the physical cards of the current recurring tickets and commuter tickets after use, you need to go to the ticket window to apply. Now it is expected that the high-speed rail app will be launched in the first quarter of next year to be able to renew. For the purchase service, passengers can go to the inquiry machine at the station to rely on the card after repurchasing, instead of going to the ticket window.

At present, the combination of high-speed rail multiple tickets and commuter tickets can be used by about 15,000 to 20,000 people a day.

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Currently, the high-speed rail app can only buy tickets for reserved seats. Chen Xinxiong said that it is expected that between March and June next year (depending on the test situation), the app will also be able to buy unreserved seats, turning the mobile phone into a mobile ticketing machine.

At that time, passengers only need to open the APP at the station, and the Bluetooth system will automatically detect which station they are at. They only need to choose to buy a free-reserved seat ticket, fill in the destination, separate their identities, and pay. The habit of buying and picking up as you go.

At present, free-seat tickets can only be purchased within the station range at the initial stage, but the actual services are still under detailed planning.

Chen Xinxiong said that the current passengers who use unreserved seats mainly use Easy Travel co-branded cards, commuter tickets, and multiple tickets. The number of passengers who think that mobile phone ticket purchases are mainly convenient and will buy tickets at windows and automatic ticket vending machines should not be too large. many.

The high-speed rail company is expected to launch a digital retail mall in the fourth quarter of next year. Chen Xinxiong said that the current high-speed rail products for sale rely on physical channels or consignment on other e-commerce platforms. In the fourth quarter of next year, they will build their own retail mall and sell high-speed rail’s own products. As well as the local goods carefully selected by the high-speed rail, passengers can specify the delivery location or pick up the goods at the supermarket. This is the first time that the high-speed rail has entered the e-commerce platform.

As for whether high-speed rail products will be taken back and sold on their own in the future, Chen Xinxiong said that it depends on the future marketing strategy.

Currently, high-speed rail TGO members need to use their ID card number to accumulate points. Chen Xinxiong pointed out that in the fourth quarter of next year, it will be launched to accumulate points with a mobile phone number, making it easier for passengers to remember, and the convenience of use will also be improved.

In addition, barrier-free seats on the high-speed rail can now be reserved through the customer service center. After the opening of ticket collection at supermarkets in December this year, it is expected that mobile phone ticket collection will be available in the second quarter of next year, and automatic ticket vending machines will be added in the second half of the year, but the prerequisites are You have to go to the station window to register your ID number.