International color research institute Pantone has presented the color of the year 2023.

It's called Viva Magenta 18-1750 and is described as "an unconventional red for an unconventional time."

This is reported on the website of the institute.

The company is confident that it is "a strong and bold shade that brings something alive and real to the world of technology."

Photo: Pantone

"It's assertive but not aggressive – we call it a fist in a velvet glove. Viva Magenta connects us to primal matter, calling upon the forces of nature. Viva Magenta recharges our spirit, helping to strengthen inner strength," said Pantone Executive Director Leatrice Eisman .

It is worth noting that Pantone annually chooses the main color of the year, starting 

. 

We will remind that the main color of 2022 was a shade of purple called 

.

It symbolizes carefree confidence.

The colors of 2021

 from Pantone were the gray shade Ultimate Gray and bright yellow Illuminating, and 

 Pantone chose the shade 19-4052 Classic Blue or classic blue.

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