This is a large-scale multi-genre initiative, the goal of which is to help Ukrainians cope with negative emotions, take care of mental health, find new points of support and continue living, even when our peaceful life is put on pause due to the full-scale war of the Russian Federation in Ukraine. 

So, as part of the project, on the

YouTube channel 1+1

every day (from Monday to Friday), starting from December 1, videos will be published on 5 key topics of the campaign:

Mental health, Life in safety, Well-being and finances, Inspiring stories and Ukrainian identity

.

It is planned to release 110 thematic videos with a duration of 8-10 minutes, the task of which is to form among Ukrainians a culture of purposeful work with their own mental health;

to give every Ukrainian an effective practical tool, how to get out of a psychological crisis, confront new fears and build a new, even better life;

to accelerate the return of Ukrainians from the regime of "survival" to the regime of "restoration and development";

return as many Ukrainian migrants as possible from abroad;

to help Ukrainian immigrants abroad to preserve their strength, dignity and national identity;

popularize Ukrainian culture and history.

In addition, in order to attract the maximum audience, the videos will be published exclusively on the Kyivstar TV

online television platform

.

Also, on the website

TSN.ua

, which is the most popular news resource in the country, a special section of the same name will publish detailed materials within the scope of the project and exclusive stories that will contain practical advice and life hacks, in particular for Ukrainian immigrants abroad.

The content on the site will be available even for users with unstable Internet access.

"The project "Living on" is very important and even symbolic for our team, because we offer Ukrainians a convenient navigator that will help to live on in new conditions.

We have collected the most important information for everyone at the moment: from the mandatory contents of an emergency suitcase to complete information for Ukrainian migrants in every European country, which will include a detailed Ukrainian-language guide about life in evacuation.

We also pay great attention to the topic of mental health, because it is more relevant than ever before.

It is equally important to remind Ukrainians that we can do anything and will definitely win, because we are a nation with a centuries-old history, incredible cultural heritage and inspiring leaders.

We will communicate about all this and much more in a convenient way through our multi-genre project.

Thanks to partners and organizations,

who participated in the implementation of this initiative.

It is very timely to unite and create such important content"

,

— comments

Tatyana Shulika

,

producer and author of the project.

The project is implemented in partnership with the Ukrainian public organization "Bezbarniernost", which works on the implementation of the National Program of Mental Health and Psychosocial Support, launched by the First Lady of Ukraine, Olena Zelenska.

The program is aimed at providing free access to psychological care for all Ukrainians, removing any existing barriers, and is supported by the World Health Organization.

The ambassadors of the project will be the hosts of 1+1 — Svyatoslav Grynchuk, Marichka Padalko and Solomiya Vitvitska from TSN, as well as Yehor Gordeev, the host of "Breakfast with 1+1".

In addition, experts from various fields with great expertise and authority are currently involved in the project:

Andrii Remizov

, head of the online component of the Diya.Business project;

Victoria Ruban,

head of the press service of the Main Department of the State Emergency Service in the Kyiv region;

Olena Romanenko

, family psychologist, co-author of the book "Recipes for happy families.

Life stories", volunteer;

Spartak Subota,

specialist in the field of cognitive-behavioral psychotherapy and schema therapy, psychiatrist, psychotherapist;

Evgeny Klopotenko

, culinary expert, chef, businessman, TV presenter.

The list of experts will be supplemented. 

The main participants and heroes of the videos and publications within the project are witnesses of the tragic events of the Russian war in Ukraine, military personnel, psychologists and sociologists who can comment on each specific case.

Certificate:

BO "SMART ANGEL" (SMART ANGEL) is a Ukrainian charitable foundation, which, since the beginning of its work in 2015, directed its activities to the development of children and strengthening of social protection.

Since the beginning of the full-scale invasion, SMART ANGEL has responded to the acute needs of wartime and expanded its charitable lines, launching the "Resistance Front", "Supporting Single News" and "Social Media Campaigns" projects.

Within the framework of these projects, BO continues to fight on the volunteer and information front, implementing activities and sub-projects aimed at creating and disseminating socially important information in Ukrainian and foreign media, as well as collecting funds for the needs of the Armed Forces of Ukraine and providing the most basic necessities to children who have suffered from the armed aggression of the Russian Federation against Ukraine.