"You" thought between the World Cup and the Summer Olympics. Which sporting event is the most POP in the eyes of the world? Today, "we" try to find out "the answer" to that, according to "YouGov", a world-renowned Internet market research and analysis company.
which should be enough to give an interesting answer on this point
The company's market data for more than
50 markets around the world
, released last October, found that an average of more than
45%
of consumers answered
"somewhat interested"
or
"one of the highest interest".
with
the “World Cup”
and only one sporting event,
the more popular
“Summer Olympics” .
accounted for up to
50%
The regional in-depth information of
"YouGov"
states that...
Europe:
48%
interest in the Summer Olympics ,
45
% in the World Cup.
Middle East and North Africa:
Summer Olympics at
40%
, World Cup at
61% .
South America:
45%
interest in the Summer Olympics ,
67%
for the World Cup.
South Africa:
57%
interest in the Summer Olympics ,
71
% for the World Cup.
North America:
41%
interest in the Summer Olympics ,
27
% for the World Cup.
For the North America region, there are quite a few interesting and analytical issues.
Because in the 2026 World Cup, which will be co-hosted by the United States, Canada and Mexico, according to
“YouGov”
, the
United States is
36%
interested in the Summer Olympics
.
At just
18%
,
"Canada"
is interested in the Summer Olympics,
49%
of the World Cup.
At only
29%
, while
"Mexico"
is interested in the Summer Olympics
57%
and the World Cup
55%
As for the Asia -Pacific region
:
53%
are interested in the Summer Olympics,
while the World Cup is
44%
.
"Full of variety"
for rating the popularity of this story.
for example
In Indonesia, up to 7 out of 10 people, or an average of up to
70%
, are interested in the World Cup.
unlike China
The World Cup is only
35%
interested, but the Summer Olympics are
60% .
However, according to data from
"Nielsen"
, a well-known official research firm, indicating that
“Asia-Pacific”
is becoming a
“key market”
for
the “football world”
because it is a land where more and more people are “mad” about the sport.
According to the results of a recent survey, it was found that
Even in South Korea and India, baseball (South Korea) or cricket (India)
used to be more popular than any other sport.
But the latest survey found that
Indians are interested in football as high as
56%
of the population, while South Koreans are interested in football up to
50% .
compared to the proportion of the population
which this level of popularity
was at a high level equivalent to
Football-obsessed and World Cup winners include Brazil, Germany, Italy, Spain and the United Kingdom.
In addition, according to
“Nielsen”
, it also states that
“Southeast Asia”
is another market worth paying attention to, as three-quarters of the population in the region's most populous countries like
Indonesia, Vietnam and Thailand
enjoys soccer.
Even though no country in the region has ever qualified for a World Cup final!
In Vietnam, football fans accounted for
75%
, Indonesia
69%
, and Thailand
58% (Malaysia 53%, Singapore 43%, Philippines 35%)
. more than half in the ASEAN region
“Will pay more”
for watching live footage of the World Cup than any other sporting event.
In addition, another interesting point from
"YouGov"
data is that young consumers between
18-24 and 25-34
are more interested in the World Cup than the Summer Olympics.
This accounted for
45% (World Cup) and 40% (Summer Olympics).
This was markedly different from the
35-44
age group who were similarly interested in the World Cup and the Summer Olympics, with
45% (World Cup) and 44% (Summer Olympics)
, while the
45-54
age group said yes. 43%
interest in the World Cup,
48
%
for the Summer Olympics.
But the
most clearly
“different” age groups are
Only 34% of the
55+ age group was
interested in the World Cup, but
51
% were interested in the Summer Olympics.
As for which
"gender"
is more interested in the World Cup and the Olympics,
the "answer"
obtained from the
"YouGov"
data is..."
Men"
are interested in the World Cup as high as
55%
, while the Summer Olympics are
52
. This differs from
47%
of
"women
" who favor the Summer Olympics and only
35%
of the World Cup.
As for the
“answer”
to the
“question”
why the World Cup is more popular among younger people than the Summer Olympics, according to
“YouGov”
, it is because there is a
“key variable”
:
“football games. ”
is becoming widespread and very popular in
"New generation"
by gamers in the United States.
One-quarter or more than
25%
of territories that call
"football" "soccer"
say
they
are interested in the World Cup.
in the UK
The gamer answers that
49%
are interested in the World Cup,
while the Summer Olympics are only
41%
, which is no different from
“Germany” .
that the gamers
Indicated that they are interested in the World Cup as much as
51%!
Thai Rath online news team reports
Graphics: Anon Chantanant
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