"You" thought between the World Cup and the Summer Olympics.

Which sporting event is the most POP in the eyes of the world? Today, "we" try to find out "the answer" to that, according to "YouGov", a world-renowned Internet market research and analysis company.

 which should be enough to give an interesting answer on this point

The company's market data for more than

50 markets around the world

, released last October, found that an average of more than

45%

of consumers answered

"somewhat interested"

or

"one of the highest interest".

with

the “World Cup”

and only one sporting event,

the more popular

“Summer Olympics” .

accounted for up to

50%

The regional in-depth information of

"YouGov"

states that...

Europe:

48%

interest in the Summer Olympics ,

45

% in the World Cup.

Middle East and North Africa:

Summer Olympics at

40%

, World Cup at

61% .

South America:

45%

interest in the Summer Olympics ,

67%

for the World Cup.

South Africa:

57%

interest in the Summer Olympics ,

71

% for the World Cup.

North America:

41%

interest in the Summer Olympics ,

27

% for the World Cup.

For the North America region, there are quite a few interesting and analytical issues.

Because in the 2026 World Cup, which will be co-hosted by the United States, Canada and Mexico, according to

“YouGov”

, the

United States is

36%

interested in the Summer Olympics

.

At just

18%

,

"Canada"

is interested in the Summer Olympics,

49%

of the World Cup.

At only

29%

, while

"Mexico"

is interested in the Summer Olympics

57%

and the World Cup

55%

As for the Asia -Pacific region

:

53%

are interested in the Summer Olympics,

while the World Cup is

44%

.

"Full of variety"

for rating the popularity of this story.

for example

In Indonesia, up to 7 out of 10 people, or an average of up to

70%

, are interested in the World Cup.

unlike China

The World Cup is only

35%

interested, but the Summer Olympics are

60% .

However, according to data from

"Nielsen"

, a well-known official research firm, indicating that

“Asia-Pacific”

is becoming a

“key market”

for

the “football world”

because it is a land where more and more people are “mad” about the sport.

According to the results of a recent survey, it was found that

Even in South Korea and India, baseball (South Korea) or cricket (India)

used to be more popular than any other sport.

But the latest survey found that

Indians are interested in football as high as

56%

of the population, while South Koreans are interested in football up to

50% .

compared to the proportion of the population

which this level of popularity

was at a high level equivalent to

Football-obsessed and World Cup winners include Brazil, Germany, Italy, Spain and the United Kingdom.

In addition, according to

“Nielsen”

, it also states that

“Southeast Asia”

is another market worth paying attention to, as three-quarters of the population in the region's most populous countries like

Indonesia, Vietnam and Thailand

enjoys soccer.

Even though no country in the region has ever qualified for a World Cup final!

In Vietnam, football fans accounted for

75%

, Indonesia

69%

, and Thailand

58% (Malaysia 53%, Singapore 43%, Philippines 35%)

. more than half in the ASEAN region

“Will pay more”

for watching live footage of the World Cup than any other sporting event.

In addition, another interesting point from

"YouGov"

data is that young consumers between

18-24 and 25-34

are more interested in the World Cup than the Summer Olympics.

This accounted for

45% (World Cup) and 40% (Summer Olympics).

This was markedly different from the

35-44

age group who were similarly interested in the World Cup and the Summer Olympics, with

45% (World Cup) and 44% (Summer Olympics)

, while the

45-54

age group said yes. 43%

interest in the World Cup,

48

%

for the Summer Olympics.

But the

most clearly

“different” age groups are

Only 34% of the

55+ age group was

interested in the World Cup, but

51

% were interested in the Summer Olympics.

As for which

"gender"

is more interested in the World Cup and the Olympics,

the "answer"

obtained from the

"YouGov"

data is..."

Men"

are interested in the World Cup as high as

55%

, while the Summer Olympics are

52

. This differs from

47%

of

"women

" who favor the Summer Olympics and only

35%

of the World Cup.

As for the

“answer”

to the

“question”

why the World Cup is more popular among younger people than the Summer Olympics, according to

“YouGov”

, it is because there is a

“key variable”

:

“football games. ”

is becoming widespread and very popular in

"New generation"

by gamers in the United States.

One-quarter or more than

25%

of territories that call

"football" "soccer"

say

they

are interested in the World Cup.

in the UK

The gamer answers that

49%

are interested in the World Cup,

while the Summer Olympics are only

41%

, which is no different from

“Germany” .

that the gamers

Indicated that they are interested in the World Cup as much as

51%!

Thai Rath online news team reports

Graphics: Anon Chantanant

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