Seven Chinese government departments have recently jointly issued a guidance document to regulate celebrity advertising endorsements. A senior Japanese media person, Akio Yaita, analyzed that on the surface, China wants to suppress false advertising, but the real purpose is to control these influential stars in terms of speech. The Chinese regime has entered a frenzy mode.

(File photo, Associated Press)

[Instant News/Comprehensive Report] Seven government departments in China recently jointly issued a guidance document to regulate celebrity advertising endorsements. A senior Japanese media person, Akio Yaita, analyzed that on the surface, China wants to suppress false advertisements, but the real purpose is to control the speech. Influential stars, forcing them to "sing praises" for the CCP and Xi Jinping, he also bluntly stated that the CCP regime has entered a crazy mode.

In recent years, China's entertainment industry has been repeatedly rectified in terms of taxation, personal ethics, and fan management. At the end of last month, the official website of the State Administration for Market Regulation announced that in accordance with the relevant deployment of the Central Propaganda Department's cultural and entertainment management, the State Administration for Market Regulation, together with the Cyberspace Administration, Culture and Tourism The Ministry of Finance, the State Administration of Radio, Film and Television, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Film Administration and other seven departments jointly issued the "Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities". Celebrities who have made erroneous political remarks, such as industry endorsements, may be deemed to be obstructing social stability.

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Akio Yaita posted an analysis on Facebook that the content of the document is equivalent to forcing the stars to "always remain consistent with the Party Central Committee" on all issues. excluded from the market.

He believes that "Taiwanese artists seeking a life in China may be in a tougher situation in the future."

Akio Yaita also said that the Cultural Revolution that broke out in 1966 actually started with the rectification of the entertainment industry.

The Xi Jinping regime began to rectify celebrities a few years ago. Fan Bingbing's huge tax evasion, Wu Yifan's alleged rape, Zheng Shuang's surrogacy abandonment, and Li Yundi and Li Yifeng's prostitution were even listed as "bad actors".

It is hard to believe that there is no political operation behind it.

Akio Yaita pointed out that the guidelines issued this time are ostensibly aimed at suppressing false advertisements.

But its real purpose is to control these influential stars in speech and force them to "sing praises" for the CCP and Xi Jinping.

He also mentioned that there will be more and more opportunities for Taiwanese artists who will be active in China in the future to express their remarks in the Chinese media, such as "the motherland must be reunified and resolutely oppose Taiwan independence, Xi Jinping is great."

Although everyone knows that it is a last resort, it will seriously hurt the feelings of the Taiwanese people and make these people lose their market in Taiwan.

Akio Yaita said that according to Xi Jinping's way of doing things, the rectification of the entertainment industry in China is far from over.

He also pointed out that after the 20th National Congress of the Communist Party of China, the CCP regime has entered a crazy mode.

He also reminded that "Confucius said: 'Don't enter a dangerous state, and don't live in a chaotic state' is a very reasonable sentence."