Countdown to the last curve of the year.

After the Covid situation unfolds, the business accelerates to launch a campaign to boost sales.

Although purchasing power and spending have slowed somewhat due to economic problems.

But the business still has to move forward.

Especially tourism business also plays an important role in driving the economy.

The government plans to push the number of tourists to near or more than 10 million this year.

“King Power”, the world leader in tourism retail business, has been directly affected by the coronavirus.

But after the government announced the opening of the country from a month

last Apr

has accelerated to drive the business again

It started with the reveal of the duty free area.

Inside Suvarnabhumi Airport to be ready to be a World Junction for opening the doors to welcome tourists.

At the same time, it has joined forces with a world-class luxury brand.

Open a boutique store to showcase the luxury of cosmetics, perfumes, best-selling items of travelers in the form of a flagship store.

as well as the area for duty free and tax free products, including Thai products to stand out

can enhance the Suvarnabhumi Airport to be able to compete at the regional level

Help laying the carpet for tourists who come to visit Thailand again from the beginning

In addition, has accelerated back to market with tourists, both Thai and foreign.

again with many different campaigns

And of course, October of every year is the month to celebrate King Power's business anniversary.

The best of the year with the campaign King Power Anniversary Delights & Surprises and this year is a special year that has been held once again in the past 3 years to awaken the atmosphere, travel, celebrate a new journey again.

Mr. Apichet Srivaddhanaprabha, Assistant to the President

King Power Group operations officer said that post-COVID is a new challenge for tourism businesses that need to adjust their services to facilitate tourists before travelling.

during surfing

Travel has therefore developed a platform to make shopping easier and more convenient and faster for customers with flights and without flights under the concept of King Power The Infinite Shopping Beyond Boundaries, the ultimate concept of shopping without limits.

With a new shopping experience for features, KING POWER LINE OFFICIAL has been adapted to meet multi-dimensional usage.

It is a marketing tool that is Total CRM Solution Hub, as well as a new service that facilitates those who fly with Click&Collect service.

that facilitates product shopping up to the last 2 hours before departure

and easier to pick up items at the airport both arrivals and departures

Including shopping for quality brand name products in the form of home delivery, home delivery and other services.

along with new strategies to reach new customers

So I take this opportunity to start a new journey.

And on the occasion of the 33rd anniversary of the KING POWER 33rd Anniversary Delights&Surprise 2022 campaign, the 33rd anniversary is the most rewarding campaign of the year.

To be in line with the party trip concept

Anniversary

This year has prepared an activity to awaken the shopping atmosphere again.

Create a feeling for customers to enjoy shopping.

and also meet the needs of all types of customers

Especially millennial travelers who tend to travel in the late end of the year and have high purchasing power.

In this group, some of them are groups of actors' fan base.

Every Saturday - Sunday

So bring a parade of artists, celebrities, singers to bring happiness through live broadcasts.

and meet fans throughout the month

For the highlight of this year, besides "Happy Shop Promotion, But Giveaway", reawakening the shopping atmosphere requires entertainment activities. This year, King Power has a special project using Music Content to communicate. brand image

Give customers a new experience

“In order to set off fireworks to celebrate the new departure

Therefore, we would like to offer a new happiness experience under the special project My Duty, which is a single song of happiness that King Power wants to communicate with customers in a new dimension by using Music Content to communicate brand image.

Give customers a new experience

This is especially true for Millennials, Gen Y and Gen Z, a new target group that King Power plans to reach further from its existing subscriber base, with both Gen Y and Gen Z having Live. Styles related to clear music content, like to watch concerts

Follow new music genres, where artists JAYLERR and 4EVE are artists who have fans in the 2 Gens to work together as brand ambassadors,” said Mr. Apichet.

This entertainment event continues to be held every Saturday, Sunday, October 22, meet 4EVE, and on October 29, meet Palmy.

And every Sunday meet with Facebook Live Party at 19.00. On October 23, meet "Up Phumiphat" and on October 30, meet "Yin Anan-Worwan. Ratt” with a special promotion for customers who have flights to fly or do not have flights to shop.

Happy with the chance to win prizes worth 3.3 million baht. When you shop for every 10,000 baht, get a plane ticket.

Bangkok-Singapore

or Phuket - Singapore when shopping at 50,000 baht or more or air tickets

Bangkok-South Korea when shopping for 150,000 baht or more, along with a promotion for customers who want to apply for membership for the first time.

This is the signature campaign of the year.

It has received a good response every year.

designed to create interactions between King Power and customers for both cells

Promotion and entertainment activities

It can also be able to interact with Chinese customers during the time they are unable to travel until now.

Manage communication via live broadcast to WEIBO platform and TAIHAITAO, King Power's distribution channel in China.

to pilot to prepare to welcome back to Thailand tourism

Help stimulate the country's economy to grow again.

Wanich Young