Millennium Group Corporation (Asia) business group with "Dr. Jui-Sanhawut Thamchuan Wiriya” is the CEO of one of the biggest Thai automotive capital groups. Still moving forward to penetrate the car market in our home with more than a hundred hearts.
The latest is preparing to be officially launched soon.
for showroom
The new "BMW"
in the Phatthanakan-Srinakarin area.
on an area of more than 2 rai
By on the 13th of Sept.
Have a good time
Dr. Jui led the management team to join the ceremony of setting up the Brahma Shrine at the flagship showroom.
with a comprehensive service center
BMW Millennium Auto Pattanakarn-Srinakarin with "Alexander Baraka", President of BMW Group Thailand, attended the ceremony.
In addition to being more offensive and spreading wings
Because it has sprung up another BMW showroom in a prime location in our luxury car market.
Because there are showrooms of luxury cars on this road. Importantly, it is also an investment in building the first BMW showroom in Thailand that is built according to the new standards of BMW that is being created by all showrooms around the world. this new standard
Therefore, it can be said that this place is
BMW's "Flagship Showroom" in Thailand
"Visoot Sukphong", Managing Director of V2 Design Studio Co., Ltd., the designer of this new showroom, said that in the era of facing the COVID-19 situation,
Digitalization plays an important role.
Make the way of life of Thai people change all the time.
The design of this new car showroom reflects a different concept from the past.
that focuses on the product or the car as a location
shift to focus on creativity
more consumer experience
“The heart of this showroom design
Therefore, details from beginning to end
Presented through a variety of dimensions, including sights, tastes, smells, sounds, and touches to convey the brand's identity as much as possible.
There is a connection between online and offline data.”
The focus is on 3 main activities, namely touch and test drive and delivery, both of which are necessary to create a great impression and recognition for customers.
and the other part is
after sales service
There is a unique experience design in every dimension.
able to provide convenience to customers in relation to car presentations
in the right atmosphere
and conducive to the service of the staff
“We have targeted this showroom to be a flagship showroom that is superior.
open experience
more than design
Answer all lifestyles and lifestyles”.
Nutrat Pholhirunkit