Get to know Art Toys, art that is more than toys.

Thairath Online

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31 Aug 2022 3:30 p.m.

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Take a walk at Art Toys 2022 to see the craftsmanship of Thai toy designers.

Recently held on August 19-21 at Fortune Town, there was a little Character Design contest for designers to showcase their skills.

But the interesting thing this year is the political caricature.

Who doesn't know what Art Toys is?

must follow

Get to know Art Toys, art in the form of toys.

Art Toys

is the creation of works of art designed in the form of toys.

There is a limited size that can be carried or used to collect or display according to the preferences of the buyer.

It is made of resin or vinyl material, different according to the design.

And some characters are sold unpainted.

for players to design patterns for themselves

Phuchit Sueasakul, one of the organizers of ART Toys Thailand 2022 and Designer Toys who has his own character work, told about this event that

“Art Toys is a designer's meeting with a space to showcase their work.

and exchange new techniques

But let's make it look serious to raise the level of art toys to be accepted.

Auction for half hundred thousand Art Toys from artist Pharkphoom charonnepanich brand Khram factory

Trading value in each art toys

expected at

300,000-500,000 baht. Currently, there are about 100 art toys artists, from before there were more than doubled.

but went out to play other art such as NFT and many of the kids came to make toys but didn't know the basics of art.

Unsuccessful, then quit.

The path of a potential toy designer

Also known as Designer Toys, there is a huge variety.

Most are still students.

and being a university professor

or someone who wants to make toys

Then study how to make and produce it to show on social media. The main problem is the learning period that takes quite a while, causing some people to give up.

Problems of the art toys market in Thailand

The work that is accepted must be a communication that is easy to understand.

Unlike foreign markets that accept a wider variety of works, including colors and patterns that may look strange

He sees it as the personification of the artist.

Ask if being a toy designer.

Can that make a living?

In general, some people are able to support themselves.

It takes time to get to the point of acceptance.”

Artist Korn Neeyabhan Mossy Janny, painted by Khram factory.

Artist: Jai worachai, Hayak brand

Artist Prasetsak Maneechat Brand Warrrrrr Studio

Back: Korndoll artist, center left, Mossy Janny, center right: Jitti jumnianwai Jitti robot, black front row, Too Natthapong Rattanachosirikul, Greenie &Elfie brand.

But if talking about the toy sales event in Thailand

The Asian high-value event, the Toys Expo, is held at CentralWorld every year.

It is expected that there will be about 10 million baht or more, which some Designer Art Toys that have gone to the fair.

Most of them are well known cartoon characters such as comic book figures.

toys from international brands

Art Toys is considered Richman Toys. 

Buying collectible toys in art toys

Sold at prices ranging from hundreds to hundreds of thousands, but only some of their works are accessible to the wealthy collectors.

Therefore, it is not considered a rich person's toy.

“We try to create value in what we bring to that level,” Phuchit said.

Listen to the inspiration of Thai artist and toy designers.

Art toys artists' inspiration comes from their surroundings, such as pets, and their passion for things.

bring a story

This year's trend that is strong is inevitable from politics.

We saw Art Toys Chatchart.

Some people named it Art Toys Cha Cha, Art Toys Chat Chat.


The trend in 2022 that can't be talked about is Art Toys, a political wheel that many Designer Toys bring as Character, either the 8th anniversary of the prime minister or the change of the acting prime minister, causing a collaboration between artists.

BUTT 7 YEARS Artist FatLane17. Popart

FatLane17. Popart

is a group of artists who gathered together to create Pop Art in the style of early Porody Art using Charactor Art Toys to make political jokes based on the latest political situation. 2 years ago, they created 1 type of The Lovely Uncle, wearing a dress. The character "Fred Flintstones" from the American animated film The Flintstones has opened for reservations for 40 characters, sold out in no time.

The person who bought it demanded to make Fred's friend.

Thus became another Uncle Lovely, who wore the outfit of "Barney Rubble" to display side by side.

The Lovely Uncle Artist FatLane17. Popart

When there was political news about the 8th anniversary of the Prime Minister on August 24, 2022, it inspired the work.

The collaboration of two Designer Toys is World Boy x The Uncle artist FatLane17. Popart works with Puck.

World Boy x The Uncle Artist FatLane17. Popart joins forces with Puck

Designers from FatLane17. Popart describes the Art Toys work process of the team, saying, “Currently working on designing a stable Character Art Toys with the goal of producing 2 Characters in 1 month.

After going through the process of making an open reservation, it will go into the production process.

It took about 3 months, during which time it was redesigned.

Open for new bookings

Art Toys' pricing

Depends on the material, color and the cost of sending to the factory.”

How is the Art Toys market?

Art Toys is still known for its niche.

Most of the people who do art toys are people who already work in art and have a passion for education to work here.

No need to be a designer

illustrator

Artists of various fields

that understands the artist's communication

Each toy is made in limited quantities.

material is being developed

new model figure

It can be put to play like a normal toy.

The resulting image is therefore an artistic communication described in the form of a toy.

The current Art Toys purchase will be available in representative stores.

And most of the deals are closed directly at the artist.

Some people open for sale on Facebook, Instagram informing the number and delivery time.

There are collector customers, both Thai and foreigners.

contact to buy

Art Toys Industry in Thailand in the future

Phuchit went on to say that at ART Toys Thailand 2022, there are many artists bringing new works to show.

  • Greenie & Elfie

    is recognized in Asia, has a collaboration with Japanese artists.

  • Pang Ngaew Ngaew

    Art toys design is clear, easy to access, uses techniques to make cute animals look fierce.

    make ferocious beasts look cute

  • PYT Room

    The pieces are cute, minimal, famous for their alpaca characters.

New artists with outstanding work in this exhibition.

  • YongArt666

    Tui Buffalo Man

    have been out of work

    But this event seems to have a clearer character.

  • TUM NANA

    , the one-eyed human character, looks interesting.

  • Moonday

    creates minimalist work.

    uncomplicated shape

    From the character named "Umm.."

For those who want to know more about Art Toys, during November 2022, Art Toys Thailand group will organize an event with other artists at Museum Siam. Fans can follow along.

Subject : Siwika Chayaradet


Photo: Feel Shop

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