Korn Thiannukul, CEO of mywawa.me adapting to the digital age

Thai Rath Edition

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24 Aug 2022 07:37

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To take over the management of the family's printing business, Korn Thiannukul has used the vision of the new generation to transform the old business that is in the descent into the world of online commerce.

Korn Thiannukul,

the 3rd generation heir of New White Company Limited, the owner of the printing business

which is known in the industry as

was established for 60 years, which Khun Korn took over the family business at the time.

Challenging by saying that at first he had plans to study for a master's degree abroad.

After graduating from the Faculty of Commerce and Accountancy

Chulalongkorn University

(International program), but because Khun Aunt, who was the head of the company's sales department, died suddenly.

causing them to be responsible for dealing with customers instead

and encountered a big problem when meeting customers for the first time

and the customer said

This year, print advertising budgets will be cut by 80% and since 2016, the business has been subject to severe Digital Disruption, which is considered a downturn in the business as well as the impact of the Covid-19 epidemic.

catalyst

Makes me think that if I don't do anything with this business, it will definitely not survive.

“I decided to walk on a new path.

with self-disruption before being disrupted

To completely transform the original business in 2017 to go digital, forming the WaWa Pack. The B2B (Business to Business) platform is trade between merchants and business units as well.

From sales, billing, payment and logistics in one platform.

for packaging and printing business

and developed into mywawa.me in late 2021, which is the largest B2B e-marketplace platform for Thai businesses.

Ready to unlock the manufacturing industry in Thailand

to enter the world of online trading

Whether it is a factory, manufacturers, suppliers and suppliers from all industries.

It offers features tailored to B2B trading, from sales, billing, payments and logistics in one platform,” explains the up-and-coming executive of the business.

At the same time, Khun Korn also said that

At first, there were three options for adaptation.

And finally, he has chosen the third option. The work starts with distorting himself among many obstacles.

From small beginnings with the creation of a new division in the organization under the name “Wawa Pack” and trying to prove himself hard to build confidence in the family in the direction they are heading.

Then joined projects for startups with various government agencies, for example, in July 2019, Wawa Pack was selected to enter the S-Curve program of the Department of Industrial Promotion and was awarded the first prize as 1 of 6 companies. that has been traveling to promote all over the country

Including April 2020, Wawa Pack received a budget to support the project with an innovation coupon from the National Innovation Agency (NIA) worth 1,500,

000 baht and many other projects later

Finally, the family accepted and supported with a small investment.

From the beginning until today, it has been developed continuously.

The future goals

Of course, I want to go to a Trade and Investment Gateway to Southeast Asia...the commitment of this executive.

Read more...