The rapper-turned-fashion designer is being slammed online for selling his latest clothing collection out of trash bags.

"This is how they're selling Yeezy GAP," one New York-based Twitter user wrote in a photo showing untidy merchandise stuffed into large black garbage bags on the floor of a Gap store.

According to the eyewitness, "the sales associate said that Ye got angry when he saw they had [his clothes] on the hanger" because "that's what he wanted."

"They won't help you find [your] size," they added, "you just have to dig through everything."

The image sparked a backlash, with some critics slamming the use of homeless people as "fashion muses".

"It's everything that's wrong with billionaires," the opponent argued.

"They don't see the plight of people anymore, they don't see people suffering, they see opportunities to be 'nervous' and take advantage of it... it's disgusting."

One person wrote, "This must be a social experiment," while another joked, "Finally, something to satisfy my digging instinct."