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Open a new experience to travel to "second cities" TAT encourages Thai people to travel around the country
Thai Rath Edition
25 Jul 2022 6:50 a.m.
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Earlier this week, the Tourism Authority of Thailand (TAT) announced the direction of marketing promotion of the TAT in 2023 that Thailand will return to a country with income from tourists. 1 in 5 foreign countries in the world after the year 2019 before the outbreak of the Covid-19 crisis. Thailand used to be ranked 4th in the world.
Cycling Singburi
By setting a target of tourism revenue from both domestic and international markets, a total of 1.25-2.38 trillion baht, with 11-30 million foreign tourists, with a target of 580,000-1.5 trillion baht in foreign market revenue.
As for the Thai tourism market in the country in 2023, the target is set at 117-135 million people-times, generating income of 670,000-880,000 million baht.
while in the first 6 months (Jan.-June) of 2022, 2.7 million foreign tourists have arrived in Thailand and are confident that throughout this year
There will be 10 million foreign tourists for sure because in the second half of the year there will be more travel.
But the revenue target that is set at 1.5 trillion baht will drop to 1.2 trillion baht, so it's in the process of looking for additional budgets.
It is like a "booster dose" vaccine to drive revenue to meet targets.
In terms of the market, Thai people travel in the country in the first 6 months of this year at 74-75 million people-times, from a year-round target of 160 million people-times, with a revenue target of 656 billion baht. Must encourage Thai people to travel in the country for another 90 million people-times
Along with the problem that when the 22 main tourist cities began to recover somewhat
from incoming foreign tourists
Therefore, it must be distributed for Thai people to travel in other 55 provinces in secondary tourism cities.
so that the money from tourism is spread throughout the country
In addition, any tourist attraction that Thai people go first
As it becomes more famous, foreigners will follow.
In 2022, TAT has a marketing promotion campaign for secondary cities that "must try secondary cities", while in 2023 there is a big campaign "365 wonders of Thailand, can travel every day" with "open new experiences.
Second City, Unforgettable" Second City in 55 provinces. How nice to travel?
Are Thai people really interested in visiting secondary cities?
"Economic team" to find information to follow.
Thapanee Kiatphaiboon
Deputy Governor for Domestic Marketing, TAT
As TAT's deputy governor responsible for promoting the market for Thai people to travel within the country, Thapanee said that he likes to work in challenges.
And I am confident that during the remainder of 2022, it will drive more Thai people to travel in the country by 90 million-times, in order to meet the annual target of 160 million-times for sure.”
She said that in the first 3 months of this year (Jan.-Mar.) Thai people traveled in the country 31-32 million-times, and then in April-June got more. 30 million-times, therefore, from now on, 15 million-times per month, the total of the remaining 6 months will be fulfilled as the target.
Along with bringing the campaign "365 wonders of Thailand, can travel every day" used for the year 2023 immediately starting from October 1, 2022, which is the start date of the fiscal year 2023.
“It is important to find activities, organize promotions, issue marketing campaigns.
To increase the number of overnight stays for Thai tourists
so that the revenue from domestic tourism meets the target as well
Therefore, it is necessary to encourage tourists
which only travels but does not stay overnight
became a visitor
is to stay overnight as well.”
The occupancy rate in the first six months of this year was 41.9%, so the latter month had to increase to 58-63% of the number of rooms to keep the annual average of 50-55% for the tourism industry to stay. survive all year
Avoid Covid-19, travel to secondary cities
As for the promotion of secondary city tourism, Thapanee said 55 secondary cities in the past few years had been affected by COVID-19.
affected
but not as much as the main city
When Thai people start to come back to travel
Still going to travel to the main city first.
The most popular near Bangkok are Cha-Am, Hua Hin, and Pattaya.
Pak Meng Beach, Trang
“TAT continues to promote major tourist cities.
Because it is a big attraction to earn money.
At the same time, the secondary city could not be ignored.
and there is interesting information that
During the outbreak of COVID-19 or during the period of relaxation
many Thai people
to search for tourist attractions in secondary cities
that doesn't have to meet many people.”
According to a survey of tourists' behavior, more than 98% of Thais intend to visit secondary cities.
It is the main destination because people want to find something new.
Want to relax, pay homage to monks, practice dharma while tourists in the form of workation or work while traveling
Choose to go to a secondary city as well.
In collecting the statistics of tourism in secondary cities in 2022 from the target of 170,000 million people-times for the year, at first thought that it would get 85,000 people-times, but what happened only in the first half of the year.
Thais traveled to secondary cities 149,000-times, an increase of 176% from the same period last year.
And here are the numbers of tourists who travel only under the campaign.
TAT operates
When looking at the overview of travel to secondary cities, it was found that not less than 20% of Thai tourists who have traveled and have traveled again.
From Jan. to Jun. 2022, there were 113 million Thai people's trips-times, which is the total number of visitors (overnight) and sightseers.
(No overnight stay) found that 74 million visitors-times and 48 million tourists-times is considered very far exceeded the target.
“Usually when collecting numbers
TAT since tourists or visitors
But in the case of secondary cities, the numbers of tourists must also be looked at.
Because the accommodation of the secondary city is not enough.
Sometimes tourists will visit a secondary city and stay overnight in the main city.”
Sai Mu Tie the Faith Campaign
As for the "second city" that is popular for Thai people at the moment.
It is a city that responds to the strong faith, Mu Sai Boon, such as Nakhon Si Thammarat, which has "Ai Khai" or the Bueng Kan-Nakhon Phanom-Nong Khai tourist route.
It has gained outstanding popularity of Sai Mu.
Especially Bueng Kan which has "Nakha Cave"
while in Roi Et, there is a "voting tower" that is an unseen new series tourist attraction.
Become a tourist attraction in the form of sport tourism and activities 365 days a year.
The southern part of the tourist attraction
TAT pushed a lot, namely Betong, Yala Province, in the past 3 months since last month.
May-July, there is a high demand for travel of tourists, and three months from now, from August-October, will accelerate activities to encourage continuous travel.
“In the next step, we need to push secondary cities to become major cities. The 2023 plan has launched the campaign "Open new experiences.
Unforgettable secondary cities" for Thai people to travel to the secondary cities in all 5 regions, making the secondary cities attractive with regard to tourist attractions.
Comfortable accommodation, can go to workation, has restaurants, soft power activities and is a new unseen attraction.
The staff of the TAT offices across the country have to adjust their work to be
“Experience designers” seek out stories so that those who have traveled will feel that it is an unforgettable impression of life.
So that tourists "come on any day, they will not miss good things. If they come all year, they will have a good experience.
Go back every day" because "the right moment can be built, no need to wait"
Chaiyapruek Thongkam,
President of the Domestic Tourism Business Association (TPA)
from TAT, which is the main sponsor
Let's try to experience the feeling of the tour operator sector.
How do you feel about secondary cities?
Sold to tourists and have a good response or not.
"Chaiyapruek" told the "Economics Team" that now tourism in secondary cities is popular.
But the limited problem of secondary cities is accommodation and some places are not ready yet.
As it brings tourists to Phichit Province, there is already a community as an attraction.
But tourists are not very impressed.
Make time to sell tourist routes in secondary cities
Must be designed to visit secondary cities
and going to stay in the main city, such as Phichit
It can also support meeting and seminar markets.
Can accommodate 100-200 tourists
to push a secondary city to become a major city
There must be accommodation to accommodate tourists in large numbers as well.
From now on accommodation in secondary cities
There is still a limit to accommodate 30-60 tourists who go on a group tour, it has to gradually evolve according to demand and supply.
most important is
attractiveness of tourist attractions
The more you have to bring the soft stream.
Power comes in
and lead bloggers to review
will receive more responses
“I must say that entrepreneurs who take tourists to visit secondary cities
It is cheaper than traveling to the main city.
because accommodation is cheaper
Except for the popular secondary cities such as Pua District, Nan Province, where there are 80% of the total number of rooms booked at once.
Accommodation prices have also increased according to travel needs.”
Big Buddha, Daibutsu, Lampang, worth visiting
for prominent secondary cities
Interestingly, tourism now has many provinces.
If in the central region, starting from Chainat, Uthai Thani, Phichit, while in the north, Lampang has started to develop new, larger hotels.
And there is a hotel that is an onsen.
as well as new tourist attractions
Wat Phra That Doi Phra Chan
There is the Big Buddha Daibutsu.
big green buddha
It's a landmark that doesn't have to go as far as Japan.
Sea of Fog Betong
"Chaiyapruek" also said that
At the beginning of the year, it has taken the tourism operators of the Thonburi Province. It appears that it has been very well received.
what a wow
and has a wide variety of accommodation
Or going further north, there are Phayao, Phrae, and Nan.
The part that TAT coordinated to
Office of the Ministry of Foreign Affairs wants to develop secondary cities in 3 provinces in the southern border provinces, Narathiwat-Yala-Pattani
There is already a selling point in Betong.
If you want to move the tour for 1 more night, go to sleep in a secondary city and take a car or fly out of Hat Yai, you can travel.
Or you can fly directly to Betong.
while in the northeast there are many places
Originally, people only traveled to Udon Thani, Khon Kaen, and Ubon Ratchathani, now they can move to visit secondary cities along the Mekong River route, Nakhon Phanom is a route to see many Nagas.
and the belief path at Tham Nakee, Nakhon Phanom to Tham Naka, Bueng Kan, but at this point there are few hotels, still only 3-4 places that can accommodate tourists.
There is also an interesting community where there is a gimmick "sipping coffee and exchanging buffaloes" watching the sunset.
At Ban Na Chueak, Sakon Nakhon, this spot has been well received by tourists.
and continue to Mr. Hoi's house
can soak in the onsen
or hot pan herbal spa
“Right now, tour companies are doing a lot of secondary city routes.
Thai tourists can choose according to their interests.
and to meet new tourist attractions
distribute income to the villagers as well.”
*************
Finally, for anyone who is interested in traveling to a secondary city.
In addition to promoting tourism in secondary cities by TAT and the private sector to allow more tourists to access secondary cities.
The Ministry of Transport has also accelerated the development of 30 secondary entry routes covering 20 provinces, 10 completed routes to increase the convenience of tourism.
while the Ministry of Natural Resources and Environment
Ministry of Health
Ministry of Interior
Help create safety for tourists.
Ministry of Culture
has encouraged the secondary cities to be more attractive
The Ministry of Commerce and the Ministry of Interior
to take care of the registration of the accommodation correctly
and has the Department of Tourism
to develop accommodation standards
All this to create a new travel experience for Thai people to “must try to visit secondary cities”.
economic team
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