Bollywood has now found a serious rival in India itself

New Delhi :

Bollywood, once an uncrowned king, has now found a serious rival in India itself.

It's rival is the South's film industry, which is not only earning more money with a bang, but is also rapidly dominating India's $24 billion media and entertainment market.

Not only this, to some extent they are making their mark even outside the border of India.

Although they have been shot in regional languages ​​like Telugu and Kannada, screening of dubbed versions in cinemas and streaming platforms with sub-titles is attracting lakhs of viewers to these films.

According to Bloomberg, this wind of change has started blowing after the film "RRR".

According to The Numbers website, it has grossed $150 million worldwide since its March release, while Rolling Stone magazine and some other US publications have garnered rave reviews for the film.

Not only this, the film "KGF" and "Pushpa" grossed around $ 200 million in total while the two-part "Baahubali" in 2015 and 2017 went to the account of $290 million.

Consultancy Ormax Media estimates that Tollywood (the Telugu-language film industry) overtook Bollywood last year, earning around $212 million.

Bollywood earned $197 million in the same time period.

South's films are waving the flag of success at a time when Bollywood is constantly battling with flops.

Nonetheless, there is good news for streaming giants like Netflix Inc., Amazon.com Inc. and The Walt Disney Company.

According to a March report by EY and Federation of Indian Chambers of Commerce and Industry, India's media and entertainment industry will grow by 17% to $24 billion this year and then to $30 billion by 2024.

SS Rajamouli, 49, who has redefined Indian entertainment with his unique style, shot "RRR" on a budget of $72 million which is unprecedented in India.

There are special special effects such as in a signature fight scene in "RRR", the hero of the film grabs a heavy motorcycle and uses it as a hammer (club) to kill the villain of the film.

Rajamouli has made only Telugu film in his directing career of two decades, which is the fourth most spoken language in the country.

He also created the "Baahubali" franchise, for which he spent 600 days shooting a huge custom-built set at Ramoji Film City, the world's largest studio complex.

Film critic Anupama Chopra says that streaming with sub-titles has changed the game for some regional films.

According to Anupama Chopra, the stars of Telugu cinema have now been able to find audiences outside their region.

On the other hand, Hindi-language productions of Bollywood have become "extremely westernised".

The scripts of his films are more focused on the educated and urban audience while he ignores 70 percent of the population.

Bollywood is now in danger from Tollywood which is proving to be a big and furious rival.

Bollywood, once an uncrowned king, has now found a serious rival in India itself.

It's rival is the South's film industry, which is not only earning more money with a bang, but is also rapidly dominating India's $24 billion media and entertainment market.

Not only this, to some extent they are making their mark even outside the border of India.

Although they have been shot in regional languages ​​like Telugu and Kannada, screening of dubbed versions in cinemas and streaming platforms with sub-titles is attracting lakhs of viewers to these films.

According to Bloomberg, this wind of change has started blowing after the film "RRR".

According to The Numbers website, it has grossed $150 million worldwide since its March release, while Rolling Stone magazine and some other US publications have garnered rave reviews for the film.

Not only this, the film "KGF" and "Pushpa" grossed around $ 200 million in total while the two-part "Baahubali" in 2015 and 2017 went to the account of $290 million.

Consultancy Ormax Media estimates that Tollywood (Telugu-language film industry) overtook Bollywood last year, earning around $212 million.

Bollywood earned $197 million in the same time period.

South's films are waving the flag of success at a time when Bollywood is constantly battling with flops.

Nonetheless, there is good news for streaming giants like Netflix Inc., Amazon.com Inc. and The Walt Disney Company.

According to a March report by EY and Federation of Indian Chambers of Commerce and Industry, India's media and entertainment industry will grow by 17% to $24 billion this year and then to $30 billion by 2024.

SS Rajamouli, 49, who has redefined Indian entertainment with his unique style, shot "RRR" on a budget of $72 million which is unprecedented in India.

There are special special effects such as in a signature fight scene in "RRR", the hero of the film grabs a heavy motorcycle and uses it as a hammer (club) to kill the villain of the film.

Rajamouli has made only Telugu film in his directing career of two decades, which is the fourth most spoken language in the country.

He also created the "Baahubali" franchise, for which he spent 600 days shooting a huge custom-built set at Ramoji Film City, the world's largest studio complex.


Film critic Anupama Chopra says that streaming with sub-titles has changed the game for some regional films.

According to Anupama Chopra, the stars of Telugu cinema have now been able to find audiences outside their region.

On the other hand, Hindi-language productions of Bollywood have become "extremely westernised".

The scripts of his films are more focused on the educated and urban audience while he ignores 70 percent of the population.