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Vogue opens a shop to showcase the work of 4 new designers
Thai Rath Edition
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21 Jun 2022 5:20 a.m.
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Continuing to support young designers to gain opportunities and continue to expand their business in the fashion industry, Vogue Thailand held an event for the launch of "Vogue Who's on Next, The Vogue Fashion Fund 2022 Shop". 4 new blood designers, winners of the competition in the Vogue Who's on Next, The Vogue Fashion Fund 2022 project by creating a dream of opening a storefront for a month on the 1st floor of Siam Center Shopping Center.
Kulwit Laosuksri, editor-in-chief of Vogue Thailand, said:
The Vogue Fashion Fund, an international campaign
Vogue Thailand organized to find the best Thai designers to gain opportunities to expand their business and grow in the fashion industry.
With this year's situation where most of the designers are focused on online sales and lack of real experience in meeting customers and managing the business in a wider dimension on various channels, Vogue Thailand has adjusted the project model to consistent with the era
In addition to providing knowledge in business, but also working with Siam Center
To give the shortlisted brands the opportunity to have a physical storefront for a period of 1 month and to create special collections under the theme "Diversity" at Vogue Thailand and Siam Center
including Siam Paragon
Always emphasize the importance
And also another important supporter like Pace, the "Buy Now Pay Later" (Buy Now Pay Later-BNPL) service provider.
Another helper that will change the lifestyle of shoppers to be more convenient by paying installments for 3 months at 0% interest via the Pace Pay application.
There are also a number of exclusive app benefits, such as exclusive discount codes, Pace collection and additional rewards when shopping with Pace.
The Vogue Who's on Next, The Vogue Fashion Fund 2022 store is divided into two sections, the first of which is the exhibition space of the four finalists brands: Anuruq, Marchmay, Piccoro and Wildblueyonder.
Each designer is responsible for decorating and arranging their products to match their brand identity as much as possible.
with activities to promote their own brand
to convey the inspiration in creating this piece
Which will be held every week at Vogue Who's On Next Pop Up Shop, rotating all 4 brands, and the second part will be an exhibition space for senior designers who have participated in the project and succeeded on the fashion path. including Lalalove, Tutti, Pattricia A. Garde, Torboon, Coralist, Nichp, reinforcing the success over the past 7 years that the project has been implemented.
Meet the work of talented new designers in "Vogue Who's on Next, The Vogue Fashion Fund 2022 Shop" today until 17 July.
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