Piyaporn Phisitwutthanan, CEO of RAN Cosmetic brand, who never stops learning.

Thai Rath Edition

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8 Jun 2022 5:33 a.m.

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With effort and determination, Piyaporn Phisitwuttinan

The founder and brand executive of RAN has established a business-leading name at the forefront.

as a Thai cosmetic brand

but international quality

until it is well known both at home and abroad

before standing at this point

Ms. Pupae-Piyaporn

Pisitwutthanan, CEO of RAN brand,

said that he had to go back 7 years ago, when Pae and his sister were partners.

He wanted to do business, so he consulted and invited them to do it together.

He is a lover of beauty and beauty, so he comes to make up.

start with flour

that we want to develop products that are really suitable for Asian people to use

and with the climate of Asia

In Thailand, our country is hot and humid.

We develop products to suit

The weather in our home

So I made the dough run first.

which no matter which product

It will be something that we can use with confidence.

every piece that goes out

We test ourselves and choose as good as the ones we actually use.

Until today from foundation powder

It has expanded to eyebrow pencils, lipsticks, make-up bases, where we have

“Khun Pom-Winit Chaiboonsri”

, a professional makeup artist as Creative Director of RAN who is ready to recommend RAN products as usable cosmetics. true in everyday life

In addition to personal business

This talented girl also wears another hat to work in a large organization like AIS, having been doing it for more than 10 years. Currently, she is a Business Manager, taking care of government customers.

Khun Pupae-Piyaporn said that Pae is a person who rarely travels, working at AIS on Monday-Friday.

As for Saturdays and Sundays, they come to take care of their own business. At present, we can work online by pae as a planner.

brand strategy

Once we have placed the directory

His team continued

AIS work part

The bag itself is still fun to do continuously.

“Pae still enjoys working at AIS.

We went to meet customers

Pa said that when we meet a lot of people, we can get ideas and come up with new things to adapt to us.

It's like we've met a lot of adults.

I got some good ideas to use in my life.

from past experience

Teach us to know how to manage, such as working, we need to have a plan.

have time frame

budget is used

And that helps a lot.

The fact that Pae met a lot of people was able to coordinate with a lot of people.

has been adapted to the business itself in contact

especially during covid

It teaches us to be prepared to deal with everything.

Talking about work experiences and successes that have brought businesses to the forefront, RAN's CEO says we must never stop learning.

Because our world has always been something new.

If we stick to the same success

We can't go on.

“Bae that we have to adapt to the world.

No matter which way the world goes

We must be ready to go there.

Can't stop learning anything in every aspect, whether it's a product.

New technologies keep coming in.

as well as knowing what the trend is

Or where is the marketing trend going?

because it changes every year

Or half a year has already changed.”...Key to the success of this talented girl.

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