Kesara Thanyalakpark

The brains behind Chatchat Sittiphan's Land Slide

Thairath Online

• Thai Rath Scoop

• Interview

31 May 2022 3:52 p.m.

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Open the idea of ​​the consultant who determines the campaign strategy.

and the brains that lead to a land-slide victory in the Bangkok governor's election battle. Faith and confidence, black and white Bangkok

And why Thailand has only two extremes?

All of these are strategic frameworks of

 as a policy team that pushed

Sitthiphan to finally enter the Palace of the Giant Swing.

Asst. Prof. Dr. Kesara Thanyalakpark or Dr. Yui, Managing Director

Sena Development Public Company Limited

Part1 A man named Chatchart Sitthiphan, the new Bangkok governor.

Collaboration that started with faith :

“Mr. Chatchart Sitthiphan is the person who started the marathon.

without knowing when the competition will begin

This made me feel amazed with my determination and full of determination and determination.”

Mr. Chatchat started to visit the working area.

Since before it was announced that there will be an election for the Bangkok governor for 2 years and it is working every day.

In a way that he doesn't know the destination that there may or may not be an election for the Bangkok governor, Mr. Chatchart continues to do his work.

which people can do something like this

Only requires the utmost determination and determination.

So it can do something like this.

The dimensions that see Bangkok's problems are white and black:

Inequality in Bangkok is divided into four main areas: income inequality, security inequality, and access to education.

and inequality in access to health care systems, but the first two issues are

income inequality

and security inequality

The root cause, it originated from ... inequality in access to education.

and inequality in access to public health services.

Someone once said that Bangkok is only a good city for the rich.

and maybe that is

A reflection of the immense inequality

which this inequality

The image that I personally see is not from

But it comes from

Some people haven't started running and are near the finish line.

While some people at the start of running several kilometers away from 

, which is like this, even if they are equally diligent

These two will take very different time to reach the finish line.

Therefore, to correct the inequality

Therefore, it must be solved since

by giving

opportunity for the closest finish line, that is, access to

.

in the future

The powers of the Bangkok governor and the solution to the problem:

Must separate this matter into 2 issues: 1. The power that the governor

BMA has and can do it. 2. The Governor of Bangkok has to coordinate with other organizations.

in driving work

“The Bangkok governor, therefore, should not start from the way of thinking that

Anything that is not under the authority of the Bangkok Governor will not do, but the way of thinking should be started from what problems the people of Bangkok have and what to do for Bangkok.

livable for them

then gradually

be processed and searched for methods for solving various problems

more of them.”

for example

Resolving inequality in education

In my personal opinion,

the power of the governor

Bangkok can do

because there is a school under

Bangkok, which is already embracing the people of the slum community.

Just... the question now is, even if studying for free?

But can what I learn be able to

with the changing world?

“Bangkok is the number one tourist city in the world.

But schools under Bangkok that teach 2-3 languages ​​are only less than 30%.”

Although the curriculum changes

May be beyond the power of the Bangkok Governor to be able to do so because, however, the Ministry of Education is still covered.

But it's not that

but it has to gradually

Start doing it step-by-step in a systematic way.

to lead to sustainable solutions

Part 2 Strategy and Political Competition

Political competition in the view of Asst. Prof. Dr. Kesara :

“Our challenge is not to win anyone.

But our problem is to do something for the people in the way we want to do.

What must be done?”

The question received from Mr. Chatchat from the beginning was how to make Bangkok a livable city for all people.

And this problem has never changed.

Even if they begin to appear as competitors in the Bangkok governor's election battlefield, so no matter who declares their attitude

or how the policy

Therefore, it has no effect on walking according to the problem that has been set in the first place.

what you do

Especially during the last curve of the campaign, it is not responding, but has a duty to explain what other people are saying.

And social media has made a huge contribution to bringing these descriptions to more people.

“Khun Chatchat told me that

It's like running a marathon and timing it.

We used to be able to run two hours before, but now we want an hour and a half without trying to compare other people's runs.”

How to make a 56 year old POP for New Voter :

“The way to do strategy is to break up groups to really answer everyone's questions.”

As said, the source of the problem is

making with everyone

But all the people that we have been separated into groups such as teenagers, working age groups.

or the elderly

Then come back to see what each group has in mind that Bangkok.

also a challenge

It's not a good word for them.

Then gradually find a solution, and when a

comes out, the team has communicated.

However, none of these strategies will ever succeed.

Without expressing the determination and determination of Mr. Chatchat

until gaining the trust of the people

because everyone can say what to do

But will the people believe it or not?

That's what's even more important.

Strategies to break the polarity to unite:

“Why do we have to think

There are only two extremes in this world?”

In my personal opinion, I think

Most of us tend to prefer the

choice , which has one story that we would like to share.

And I think it's probably close to this, namely, from my experience in selling condominiums, it was found that between floors 1-8, most people might think that floor 8 would be the best seller.

but in fact it is

The floor in the middle, the 4-5th floor, is actually the most popular.

That's because people who have never lived in condominiums often think that

selection at the top

or lowest

Might have to encounter problems here and there.

therefore often choose to stay in the middle floor

that you think is the safest first

which most Thai people tend to have this principle

is like

When I'm not sure about something

I will try to choose what is in the middle first.

which is not something wrong

“Actually, it's in line with what we're facing right now.

Well, when it's a very different pole, it's Going nowhere, which makes Khun Chatchat come out.

It has become an option that people are looking for.”

4 years at work and 214 campaign policies:

“If you look carefully at more than 200 policies, some of them are already Action Plans.”

214 There are not many policies compared to the needs of Bangkokians.

Including the problem that we have set is that Bangkok is a livable city for all people.

and things that really need to be done

It wasn't that much.

In addition, some of them are Action Plans that have been detailed in the first place.

So it can be done immediately.

The conceptual part is separated on how to go into details.

"I don't think that the policy that we have all thought is the word finish within 4 years or not, because I think it is the starting point that must be continued and improved more and more. Some things may not be 100% perfect, but at least start in that direction.”

Dr. Yui and the position of Deputy Governor of Bangkok :

“I think there are people who are smarter and more suitable than you.

for working in the duties of Deputy Governor of Bangkok."

In this regard, my personal opinion is that

I myself would be more suited to strategizing and advocating for the 214 policies that came up with the goals I had set.

Special news team, Thairath Online reports.

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