Gucci x Adidas launches luxury umbrella at a price of 56,000 baht, challenging the sun, not challenging the rain

Thairath Online

  • lifestyle

  • fashion

20 May 2022 12:04

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The latest collection between

adidas

and

Gucci

has made the most of the hype.

Because this is a rather confusing item with an umbrella that doesn't have a function for rain protection.

But there is only one sunscreen.

Sold at an expensive price of 11,000 yuan.

The collaboration between two of the world's biggest brands, adidas and Gucci, has caused a stir around the social media world.

Because one of the cool items in this special collection is the umbrella, which comes with a Gucci motif and

adidas Originals logo.

If it was a regular umbrella, it wouldn't have been much talked about, except that it was a collaboration of adidas and Gucci.

Instead, it's an umbrella that can't protect its owner from getting wet in the rain, that is, this umbrella can only be used for sun protection.

or used for decoration only (decorative use)

The umbrella that came from the collab.

(collaboration) of adidas and gucci

It has a price tag of 11,000 yuan (approximately 56,000 baht) in Thai currency, which has been highly criticized among Chinese circles.

Because this umbrella can't perform the basic functions as it should.

On Gucci's website, it states that this umbrella is a sun umbrella, with a warning that

It's an umbrella, not waterproof.

It has a specific function of sun protection.

or as a decoration only

With the limited capabilities of umbrellas under the cooperation of adidas and Gucci

reflect that

Fashion items that are not practical are still a popular market.

even though the price is many times higher than the normal product

for the Gucci brand in China

It is regarded as the 4th most popular brand in the luxury market.

It is behind Chanel, Dior and Hermès.

Gucci x Adidas Defying the Sun, Not the Rain

Source: The Guardian

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