Zara's company published a number of photos of a model standing amid the rubble of a building or house, surrounded by what looks like a human corpse wrapped in the shape of a "shroud".
She also posted photos of the model holding a body wrapped in a shroud, with stones hanging from above.
Activists considered the announcement offensive to events in Gaza, and resembled in detail the scenes of corpses and rubble, which have spread in recent weeks.
A large number of activists on social media called for a boycott of Zara shops in the Arab world, like other foreign companies that have been linked to Israel.
It is noteworthy that "Zara" deleted the controversial photos from her official accounts, after the amount of offensive comments on them.