The world authority on colors, the Pantone Institute of Colors, has ruled: 2024 is the year of "Peach Fuzz" (velvet peach). And he announced that next year we need compassion and human connection.

According to the influential consulting company, only one nuance can provide this: the orange-pink shade as a gentle, warm and cozy, delicately sensual and cordial. The fashion color is designed to represent "our desire to care for ourselves and others" and "whose all-encompassing spirit enriches the mind, body and soul."

"In search of a shade that reflects our innate pursuit of closeness and connection, we chose a color that radiates warmth and modern elegance. A shade that resonates with compassion offers a palpable embrace and easily connects the youthful with the eternal," said Leatrice Eiseman, CEO of Pantone, in a press release.

They chose the color of 2023.

To choose the color that will set the tone for the coming year, Pantone looks at new trends across a range of industries. Experts research the entertainment industry and films in production, new artists, fashion, all areas of design, desirable travel destinations, new lifestyles, socio-economic conditions and other influences.

"The impact may also stem from new technologies, materials, textures and effects that impact colours, relevant social media platforms and even upcoming sporting events that capture worldwide attention," the company said in a statement.

Pantone's Colors of the Year determine product development and consumer solutions in fashion, industrial and interior design, product packaging, and other areas.

Pantone previously chose Viva Magenta for 2023 and Very Peri for 2022.

According to the company, the new orange-pink shade brings comfort, tranquility and beauty to the digital world; It is modern and at the same time refers to the past.

"At a time of turmoil in many aspects of our lives, our need for care, empathy and compassion grows stronger, as do our notions of a more peaceful future. We remind ourselves that a vital part of a fulfilling life is good health, endurance and the strength to enjoy it," said Laurie Pressman, the company's vice president. We need a color "whose gentle lightness and ethereal presence lift us into the future," Pressman added

Many on social networks agreed with the choice, describing it as beautiful and refreshing. Others described the color as boring, unusual and unpleasant.

According to some comments, the peach color is reminiscent of an exaggerated vintage shade. The color "reminds me of every home color choice since the 90s," read a comment on Instagram.

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Year 2024