The 37th edition of ITE will be held from 6 to 15 June at HKCEC 18B-1E, with over 1 exhibitors from over 400 countries and regions. Among them, the mainland pavilion has the largest area, and the specially equipped booths of exhibitors from 50 provinces and cities will bring folk performances; Taiwanese exhibitors launched seven hotels in 9 halls across Tainan to Taipei, including Taiwan's only three-star Michelin-level hotel, and you can also enjoy hot spring beauty soup.

Japanese exhibitors introduce Ashikaga Flower Park, one of the "World's Top 10 Fantastic Tourist Spots", where you can see wisteria flowers. Thai exhibitors also launched special tourism activities, such as hiking and camping with local tribesmen, visiting coffee plantations, etc.

7% of exhibitors came from overseas and about <>% of the scale before the epidemic was restored

The 37th edition of Hong Kong International Travel Fair featured more than 400 exhibitors from over 50 countries and regions. More than 7% of them came from overseas, with first-time exhibitors from Papua New Guinea and Samoa. Tang Kam Shing, managing director of the organizer, pointed out that the scale of the exhibition has recovered to about 2019% of the pre-epidemic level in <>.

Tang Kam Shing, managing director of the organizer, pointed out that the scale of the exhibition has recovered to about 2019% of the pre-epidemic level in <>. (Photo by Liang Pengwei)

The scale of mainland pavilions increased by 1.5 times There were folk performances at specially equipped booths

The scale of mainland pavilions has increased by 2019.1 times compared with 5, and Zhang Dong, director of the Asian Tourism Exchange Centre, said that culture and tourism departments and enterprises from 20 provinces and cities will participate in the exhibition. Nine of the provinces and cities will feature custom-built booths that will bring a wealth of folk performances, such as the long-established South China Sea Lion Dance and Intangible Cultural Heritage performances performed on 9-meter-high piles.

There are Taiwanese exhibitors who have launched the "7 Halls in Taiwan" project, with seven hotels spanning Tainan to Taipei to stay in, including three-star Michelin-level hotels, and you can also enjoy hot spring beauty soup.

Zhang Dong, director of the Asian Tourism Exchange Center, said that cultural and tourism departments and enterprises from 20 provinces and cities will participate in the exhibition. (Photo by Liang Pengwei)

Japan Sky Mirror Attraction Thai exhibitor introduces Thai massage

Japanese exhibitors also launched different attractions, such as Ibaraki Prefecture and Tochigi Prefecture, which were selected by CNN as "Top 10 Fantastic Tourist Spots in the World", Ashikaga Flower Park, where you can enjoy the most beautiful wisteria flowers in the world; There is also Kagawa Prefecture, which is known as "Sky Mirror", and "Parental Hama" located in Mitoyo City.

Naparat Vudhivad, Director General of Tourism Authority of the Government of Thailand, said that after the epidemic, Hong Kong tourists have paid more attention to tourism and given greater meaning to tourism. She introduced a number of tourist activities, including hiking and camping with local tribesmen, visiting coffee plantations, learning Thai massage from Northern Thai chefs and learning about traditional Northern Thai cuisine. She added that Thailand has resumed four direct flights between Thailand and Hong Kong, including Bangkok, Phuket, Chiang Mai and Samui.

Iceland, Canada launches Northern Lights Hotspot

Another return will be Canada (Yellowknife) and a new exhibitor from Iceland, both of which will introduce the Northern Lights hotspot. If you want to experience the pleasure of traveling on the other side of the world, you can consider hiking in Nepal, or go to the Philippines, Malaysia (Sabah), Okinawa and the Maldives full of sun and beaches.

Set up Hong Kong In-depth (Cultural) Exhibition Zone and Greater Bay Area Cultural and Creative Theme Exhibition

Special exhibitions on different tourism themes were also set up at the venue, such as the Hong Kong In-Depth (Cultural) Exhibition Area, with themes such as "Artisans and Old Shops", "Revitalizing the Countryside", "Hong Kong Sky Mirror", etc. The other district focuses on the cultural and creative theme of the Greater Bay Area.

Exhibition Details:

Dates & Opening Hours :

June 6 (Full Day) & June 15 (6:16-10:00)

Only travel trade, business and professionals aged 18 or above can register with the same business card.

6 June (Fri) 16:14 – 00:18

Only available to persons aged 18 or above can register/pay

Saturday, June 6, 17:10 – 00:19

June 6 (Sun) 18:10 – 00:17

Venue: Hall 1B-1E, Wan Chai Convention and Exhibition Centre, Hong Kong

Entrance Fees:

Thursday, June 6: $15

June 6 (Fri): $16

Saturday, June 6: $17

Sun, June 6: $18

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