(Photo/Reuters)

Microsoft joined hands with ChatGPT to deeply integrate its search engine Bing and conversational AI chatbots, bringing various AI functions and operating experience, which shocked the industry. Correspondingly, it also impacted Google’s long-term dominant position in the search engine. Under the challenge competition that has never been seen, how Google will fight against it has attracted great attention from the outside world.

The "Wall Street Journal" reported that, according to internal documents and intelligence provided by insiders, Google is actively implementing a large-scale new reform plan, which is expected to fully integrate AI artificial intelligence in a wider and deeper way through the Google search engine. Under the technology, it will not only introduce similar search functions with conversational chatbots, provide more constructive and problem-solving search related problems, but also develop related AI tools, mainly focusing on "more intuitive, more Convenience, personalization and humanization" are reformed and refurbished in four aspects to create a new and transformed "evolved version" of the search function and operating experience.

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It is reported that relevant information will be announced to the outside world at the Google I/O Developers Conference, which will debut next Thursday and the early morning of 5/11.

As for the Google search after a major revamp, what specific changes will it actually have, and is it different from the traditional search that we were familiar with in the past?

Integrating reports from The Wall Street Journal, 9to5Google and many foreign media, in order to integrate the new version of the Bing search engine with Microsoft's AI technology, Google has made a unique advantage of differentiation to ensure that the leading position of the search hegemony is further consolidated. The second large-scale revision will comprehensively cover the search UI interface, related AI tools and functions, etc. There will be three main changes, the key points are listed as follows:

1. Join the AI ​​chatbot

By using technology based on LLM (large language models) large-scale language model, Google search engine will have the ability of AI dialogue and chat, through dialogue question and answer and more complete understanding of user question analysis ability, and prediction of relevant information that users may need Search content provides a series of list information to help users find substantively helpful search answers. At the same time, it will also provide link URLs to search sources, thereby strengthening users' confidence in using the corresponding content provided by the search results.

This Google search function with AI dialogue and chat, the fastest launch time is expected to be publicly announced at the Google I/O Developers Conference.

2. Add more short videos to the search results

In view of the popularity of short videos on social platforms such as TikTok and IG Reels, Google intends to substantially add search content suggestions related to the "short video" type on the list displayed in the search results.

3. The list of search results is included in the community forum

In addition, in order to greatly improve the search for using input keywords, a more highly relevant and personalized search method, a search result display interface and extended search suggestions are provided.

It is reported that the information page displayed in the results of the new version of Google search will also provide relevant information and corresponding content shared with users on major community forums.