The curator's crispy roast pork bento will be raised up to 260 yuan, causing an uproar.

(Flipping Facebook)

[Reporter Yi Huici/Comprehensive Report] Internet celebrity "Curator" Chen Zhihan recently stepped into the catering industry and invested tens of millions of yuan to open a convenience store. Among them, "Crispy Roasted Pork Rice" was priced at 220 yuan. High, even the profit of the bento that was tried for sale at one time was only 3%. Because of the price increase of pork and raw materials, the crispy roasted pork bento may rise to 260 yuan, which caused heated discussions.

In this regard,.

Willy, the owner of a chain restaurant with nearly 10 years of catering experience, reveals how much the curator's bento makes, and publicly endorses that the price is reasonable, "no leeks".

YouTuber Willy provided his professional analysis in the channel video. He took out the photo of "Crispy Roasted Pork Bento" posted on the curator's official website and calculated that if the rice uses the most Michelin-grade white rice, a serving of 250 grams is 6 yuan; cabbage contains net ingredients A serving of 70 grams is about 2.1 yuan; green vegetables are about 3.5 yuan; a stewed egg is 9 yuan; 30 grams of sauerkraut is 2.13 yuan; RMB 35.33 for side dishes and rice.

As for the packaging materials, please provide information from the manufacturer, totaling 9.4 yuan.

Please read on...

Willy works in the catering industry, and professionally analyzed the curator's 220 yuan roasted meat bento cost.

(Flip YouTube)

The focus is on roast pork produced in a clean room, and the curator claims that there are 5 taels of meat. Willy said that if some water and oil consumed in cooking are deducted, a serving of 5 taels of roast pork will cost 267 grams of raw meat. Pork belly is used for cooking, and the meat cost of a roasted pork bento is 64 yuan.

The total cost of roasted meat, side dishes and packaging materials is about 108 yuan. If the integer is 110 yuan, if the curator uses the best ingredients, the cost of roasted meat bento will be at most 120 yuan. Sell 220 yuan to earn 100 yuan. 260 yuan earns 140 yuan, and the gross profit rate is about 50%.

But Willy said that the gross profit is the selling price minus the cost of food. Catering can’t just look at the cost and gross profit. Other costs, store rent, water and electricity expenses are deducted. Cutting leeks, but he said that making fast food is more than management. The cost of each item is reduced by 2-5%, and there will be profits if you squeeze it everywhere.

In addition, he suggested to the curator that the brand strategy should be clear about the target audience, "people who care about value, but not price". Don't care about the price, so target your audience and focus on communicating with that group of people.

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