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Adidas is terminating its partnership with Beyoncé, BTA reported, citing the Wall Street Journal.

The media referred to information from its sources. 

If confirmed, it would be the second termination of business relations between Adidas and a celebrity in the world of show business after the end of cooperation between the German sportswear company and rapper Kanye West over anti-Semitic comments.  

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Adidas signed Beyonce in April 2019 to renew her Ivy Park brand.

The company declined to comment.

According to The Hollywood Reporter, the decision was mutual and involved creative differences.